The firm has released its data indicating that the rate in the United States broke the 60 percent mark last quarter.
comScore just released its latest technology news data on Friday, which has identified the latest penetration and other trends in the mobile world, using data as recent as the end of July.
As of the close of July 2013, there was a considerable growth in smartphone popularity in the U.S.
The latest mobile technology news trends up until the last quarter have shown that the penetration rate of smartphones in the United States has now broken the 60 percent mark. The details of the report from comScore showed that the leading manufacturer of smartphones in the U.S. is still Apple.
The technology news data showed that Apple is maintaining a hold of 40 percent OEM market share.
At the same time, while Apple may be the single smartphone device manufacturer leading the way, it is Android that is making the technology news as the most popular smartphone platform, not Apple’s proprietary iOS. Android’s lead is considerable, as it holds an estimated 52 percent of the platform market share.
As a result of this, it didn’t come as a surprise to very many people that Google Sites were once again the leaders in that category of technology news, last quarter, as they have in the previous quarters.
The comScore report stated that “Google Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage).” Their technology news went on to say that this was “followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent).”
When all was said and done, the comScore data estimated that during the surveyed period, there were 143.3 million people in the United States who owned smartphones. The estimated penetration rate which is now believed to be greater than 60 percent would indicate that there has been an increase of a considerable 3 percent since April 2013. This clearly indicates that these devices are making rapid headway within the United States, and that the growth will continue.