Tag: apple news

iTunes Spoken Editions is on its way to Apple

The iPhone maker is responding to the popularity of audio books and digital services for reading aloud.

iTunes Spoken Editions is about to become the latest service launched by Apple. The service is designed to read news and magazine articles out loud, and will likely include mobile ads, too.

To start, it looks as though Time, Wired, Mic, Playboy and Forbs will be the first participating publishers.

The iTunes Spoken Editions platform will launch in early October. It will have many components that bring to mind the Audible Channels and Amazon Alexa, among others. This will make it possible for Apple users to listen to certain mainstream news publications without having to read the articles. Therefore, they will be able to hear the articles while they go about their day, whether they are completing various chores or commuting.

iTunes Spoken Edition - Man Using TabletIt is for this same reason that audio books have taken off in popularity over the last few years. People are often choosing podcasts and audio books over magazine articles and printed books. When it comes to the news, they don’t often read more than the title as well as the first paragraph and possibly the last one.

The iTunes Spoken Editions will be read by a digital speech generator and not by actual human readers.

The news articles and other audio items won’t be read by narrators or journalists. Instead, Apple will be using a text-to –speech engine that is not unlike Alexa.

It is also likely that Apple won’t miss the opportunity to be able to include advertising into this new audio service. Just as SpokenLayer includes ads in its service, this new platform will likely do the same thing. Its goal is typically to help to make up for the rapidly declining revenue from the reduced print subscriptions and the falling readership.

Apple has yet to officially release the full details of its iTunes Spoken Editions platform. That said, it wouldn’t be impossible to believe that it would be able to achieve integration with other services as well. Some have speculated that this could potentially include Apple News and possibly even Apple TV.

Apple changes mobile ad formats for its News

The posts seen by users of iPhones and iPads will now be peppered with a new kind of advertising.

From now on, there will be a new mobile ad format that will be making their way into the Apple News feeds, which will appear in the form of sponsored posts that will appear along with other articles.

Apple announced the new mobile marketing format as a part of the March mobile advertising platform updates.

According to the document in which the announcement of the changes was made, the new format for the mobile ad display will show them “directly in the content feeds, in line with the News articles”. This will be occurring in both the iPad and iPhone version of Apple News. These advertisements are not meant to stand out very much from the rest of the articles in the feeds, as the same font will be used for the ads and articles.

That said, each mobile ad will have a small “sponsored” tag that will allow users to identify them.

Mobile ad format changes for newsStill, it is evident that these mobile ads are being designed to blend in and look like the rest of the articles being displayed in the feed, according to the developer document in which the new format was announced.

The idea behind this new mobile advertising format is to provide marketers with a fresh way to promote sponsored posts and sell those spots. While this can provide an advantage, it’s not without its drawbacks for advertisers, as well. It remains the same downside as with advertising through any other format on the iAd platform, which is that Apple takes the same 30 percent cut from all revenue generated through those ads.

Yet with about 40 million users recorded for the Apple news mobile app in January, the opportunity for advertisers is not a small one. Despite the fact that the mobile ad tag that indicates that it was sponsored is quite small, it still complies with the regulations from the FTC that require that all sponsored content be clearly marked. It is expected that the new format will be a part of the update going into effect this week.