Tag: apple mobile

Mobile devices at Apple are shifting in priority

The retail stores are starting to change the way that they have made their displays and iPods are losing.

There has been a lot going on over the past few months at Apple, and now there has been another indication that that tech giant is changing its priorities as its displays of mobile devices have been changed around and iPods won’t be included within them, anymore.

This removal of the connected MP3 players is a clear indication of a reduced focus on those gadgets.

Though the iPhones, iPads, Macs, and Apple Watches will still be retaining their places of honor among the mobile devices on Apple Store shelves, employees have now been told that they are to take the iPods down from the displays of those featured devices. Instead, they will be tucked away with other types of gadgets and accessories, such as headphones, battery chargers, and watch bands.

Aside from the change in priority with regards to its mobile devices, the displays at the Apple Stores will be changing.

Apple - Mobile DevicesAside from the removal of iPods from the main featured gadget displays, Apple is also going to take the majority of its smart displays away. Those were in the form of iPads that would reveal a product’s details to consumers. Those informational iPad stations will now be taken away and will be replaced with a new information display strategy.

Instead of relying on the tablets to show the details, the gadgets, themselves, will be introducing customers to what they’re all about. Each of the displayed mobile technology devices will now be displaying its own prices, specifications, and other details on their screens. These changes are effective as of Wednesday.

The fact that the iPod has lost its place among the main featured mobile devices isn’t just an indication that there aren’t as many MP3 players being sold through the Apple Store as there used to be, but it also points to the company’s new focus on the digital side of media. With Apple Music now in the mix, it’s directing its attention away from digital downloads in favor of a business that is more service-based.

M-commerce settlement from Apple progresses without a blink from investors

Wall Street didn’t appear to be all that affected following the announcement of the ebook settlement.

It has now been reported that Apple has come to an m-commerce settlement when it comes to issues involving accusations of collusion between the company and book publishers in order to fix the prices of ebooks.

When all was said and done, it was announced that Apple had agreed to a settlement of $450 million.

Though it had been expected by some that investors on Wall Street would shudder when they heard about the considerable m-commerce settlement payment that Apple had agreed to make, the reality of it was that they seemed rather unaffected by it. In fact, as a whole, it appears as though those investors have made the group decision to simply look the other way and allow the settlement to occur and be tucked away in the past.

If one was not watching the m-commerce news, it would appear as though nothing had happened.

m-commerce - AppleSome experts in the industry are now predicting that this mobile commerce settlement has held a buy and not sell position, and that the investor reactions could be seen as a confirmation that this could be the strategy to take.

It is clear that investors are taking this opportunity to place their focus on the company’s power for long term earnings instead of falling victim to anxieties that are caused by headlines that appear much more dramatic than they may actually be.

Apple also received a bit of a hand in putting any of the negative news behind it and causing investors to look ahead to a more positive future when they took the opportunity to announce that they had entered into a new partnership with IBM in order to ensure a much more solid entry into the enterprise environment.

When all was said and done, while a settlement of $450 million may sound considerable, when it comes to the size of the m-commerce at Apple and the direction that the company appears to be taking, it does, in fact, appear to be easy to think of the situation as little more than an uncomfortable pimple that will heal up and be entirely forgotten in the future.