Companies may holds significant sway over the future of mobile payments
Commerce is changing as mobile technology begins to play a bigger role in the lives of people around the world. Traditional payments are becoming more cumbersome to consumers, causing many to look for more convenient ways to purchase goods and services. Mobile has become the answer to this problem, with consumers flocking to the concept of mobile payments. As with many other aspects of commerce, a handful of companies and organizations are expected to have a major influence on this sector. Amazon and Apple are among those companies.
Amazon begins breaking into mobile commerce
Amazon has shown strong interest in mobile payments for some time, given that much of the company’s business is firmly within the online world. The company is consider an e-commerce giant, putting it in a position to establish itself as a leading power in the mobile commerce field. Indeed, Amazon has been working on its own mobile payments platform that is being designed with security in mind. Apple, on the other hand, has been very cautious of mobile payments, showing serious concern for mobile security.
Apple showing interest in taking mobile payments to a new level
It had been anticipated that Apple would break into the mobile commerce field with the release of the iPhone 5. This, however, was not the case, as the iPhone 5 did not end up supporting NFC technology as had been expected. While Apple had adopted a slow and steady approach to mobile payments, the company may soon be ramping up its efforts. Those involved in the mobile commerce industry suggest that it would be difficult for the company to break into a sector they do not specialize in, largely due to the various issues involved in general commerce.
Apple may serve as a platform for third party services
Apple has been showing signs that it is interested in service as a platform for mobile payments conducted through third parties rather than developing its own mobile commerce platform. To this end, Apple is likely to have significant sway over the industry, as it will play a role in determining which mobile payments services are viable and which could be considered insignificant.
Mobile commerce may be supported by the next iPhone
The world of mobile technology continues to move at break-neck speeds. Roughly six months after the launch of the iPhone 5, there are rumors circulating through the technology world concerning the next iteration of Apple’s iPhone. Apple is almost certainly working on a new mobile device, but whether it will be a new iPhone has yet to be revealed. The company has been looking to hire new talent that could hint toward the possible future of the iPhone, however, especially its future in the realm of mobile commerce.
Job listings hint at possible uses for AuthenTec technology
Several job listings for Apple are calling to software engineers and other talented individuals. One of these postings is for a position in Apple’s Melbourne Design Center in Florida, where AuthenTec is located. AuthenTec is a security company that Apple acquired in 2012 and Apple has been leveraging the company’s security solutions in order to ensure that mobile devices as protected against malicious attacks. These solutions could come in handy as Apple begins to take mobile commerce more seriously.
Apple backs away from mobile commerce with iPhone 5
In the months before the official launch of the iPhone 5, Apple had hinted that mobile commerce would be a significant focus for the new mobile device. Rumors suggested that the iPhone 5 would be equipped with NFC technology, making it capable of facilitating mobile transactions. This was not the case, however, as Apple adopted a slow and steady approach to the issue of mobile commerce, suggesting that NFC technology was simply not secure enough for the company’s interests in this particular field. While the iPhone 5 has not become the mobile payments platform that many consumers had hoped for, Apple has not abandon its interest in mobile commerce in any significant way.
Security solution could make mobile payments secure through a new iPhone
Apple has recently acquired trademarks for “AuthenTec” and “KeepSafe,” the latter of which refers to a security solution that may be a prominent feature of a future iteration of the iPhone. KeepSafe is a fingerprint enabled application that allows users to encrypt digital information. This information can only be accessed through fingerprint scan, making this information exceptionally secure as it can only be accessed by the owner of the fingerprint on file. This could add a significant layer of protection for Apple’s mobile commerce endeavors if the company has plans to make a future iPhone with mobile payment capabilities.
