Tag: apple marketing

Mobile ads at Apple may be based on what you can afford

| July 22, 2015

The tech giant has now patented a tool that would display advertisements based on how much money a user has.

Reports are now showing that Apple has patented a new tool that would make it possible for mobile ads to display only products and services that should be considered affordable to the individual user of that device, according to their own banks.

This mobile marketing strategy would target people based on their incomes and credit card balances.

It is already common practice for marketers to obtain information about the kinds of products that smartphone and tablet users have the greatest likelihood of purchasing based on the sites that they visit and other interactions that they have with their devices. Physical location, gender, and age can all play an important role in decision making when it comes to the types of products and services that you will buy, and they will also impact the kinds of ads that will be displayed on your device screen. However, this type of information could soon have an even larger influence on the mobile ads that you are seeing than has been the case in the past.

The idea is that the mobile ads won’t just be for the types of things that we want, but for what we can actually afford.

Mobile Ads Based On What You Can AffordAfter all, if someone has a budget of $100 available to them, then serving them a mobile advertisement for a $900 outfit won’t do anyone all that much good; not the consumer and not the advertiser.

Now, Apple has received a U.S. patent in order to try to repair this issue. They intend to do this by checking into the credit card balance of a user in order to be able to display mobile marketing that is more appropriate to their available funds. The description and illustration of the patent that was granted by the U.S. Patent and Trademark Office, described it as a “method and system for targeted advertising of goods and services to users of mobile terminals.”

It looks as though it would have to be an opt-in program (though that is not necessarily confirmed), to ensure that those individuals will be shown mobile ads only for products and services that they will be able to afford, based on their own banking information.

Apple works to boost its mobile marketing with sale of automated iAds

| December 1, 2014

“Programmatic” ad purchases are being accepted by the tech company and its partners.

Apple and a slew of partner companies have now made the official announcement that the iAd network has begun accepting “programmatic” mobile marketing ad purchases, in a move that has thrown Apple in direct competition with a range of other smartphone and tablet based advertising services.

The initial intention of Apple to begin its automated iAds program had been leaked a few days ahead of the official launch.

This leak occurred when Rubicon Project, one of the Apple partners, accidentally made an early publication of its press release. However, the official announcement of the iAds mobile marketing advertising came at the end of last week, on Friday, with the official debut of its new automated system. There are a number of other partner companies other than Rubicon Project. They include MediaMath, The Trade Desk, and AdRoll tech companies.

This mobile marketing system will involve the integration of a number of platforms with iAd Workbench tools.

Apple - Mobile MarketingThe tools make it possible to reach consumers in a targeted, cross-device mobile advertising campaign. The focus is specifically for iPhone and iPad users, which are known to be the shoppers that make the largest purchases online over their devices.

This represents a considerable change in the mobile advertising inventory from Apple. It makes it possible for iAds to be purchased and sold within an open marketplace, which will simplify the process for marketers to be able to purchase audiences. Through the use of programmatic buying, it becomes possible for marketers to be able to use auctions to bid on the placements of their ads. This process has already shown to be popular over other ad networks.

When AdRoll made its announcement as a partner in iAds, it explained that customers will be capable of conducting their campaigns by way of “Apple’s proprietary, privacy minded consumer data sets gleaned through iTunes.” Advertisers will have the tools that they need to build a campaign, to update it, to obtain analytics, and to manage bids throughout iAd by way of the partner third party platforms.