Tag: amazon

Ebooks bring massive shakeup to tablet commerce industry

Publishers, marketplaces, app developers, and marketers, alike are still trying to master digital publications.

Despite the fact that the ebook is nothing new, it is continuing to generate tremendous shakeups within the ereader and tablet commerce industries, as industry giants in the selling and publishing worlds battle it out for the best selling advantage, and while tiny indie players dig their own niches to attempt to achieve their own successes.

Recently, Rakuten purchased the massive ebook firm, OverDrive, for a hefty $410 million investment into e-publications.

The Japanese retailer has now bought the massive American ebook company as a part of growing push that Rakuten is making into the “sharing economy” within the American mobile and tablet commerce market. OverDrive is a company and app that offers ebook rental services to schools and libraries in the United States and Canada. This is not the first step that Rakuten has taken into the North American ebook market. The head of the company’s global ebook business, Takahito Aiki pointed out that Canadian ebook giant, Kobo Inc. Was purchased in 2011 for $315 million”. That was a part of its “phase 1”, whereas the OverDrive purchase is said to be a part of its “phase 2”.

Not all tablet commerce deals in ebooks have been as peaceful, as Amazon and Penguin Random House are apparently disputing.

Tablet Commerce - Image of eReaderEven more recently, Penguin Random House and Amazon were said to be in dispute in their negotiations, once more. This is not a rare circumstance for Amazon when it comes to the issue of ebook pricing of titles of ebooks. Hundreds of bestselling authors that have accused Amazon of hurting writers and misleading customers. Moreover, a six month battle occurred between Amazon and the publishing company called Hachette, last year, as that brand saw a massive drop in its own ebook sales. While that specific battle ended last November, it’s clear that Amazon is facing a similar problem, yet again, only with a new publishing giant..

One group that appears to be performing quite strongly when it comes to the ebook market in sales over tablet and mobile commerce is among indie publishers. The Perspective book series, for example, has done exceptionally well for itself in offering its readers both ebooks and print copies. Indie publishers have greater freedom with ebook sales in terms of where they would like to sell and what price tag they would like to add. This can sometimes give them a pricing advantage over even large publishing companies, in a way that was not possible in the print market.

Snapdeal takes another step into the mobile commerce sector

Snapdeal has acquired technology startup MartMobi

Indian e-commerce giant Snapdeal has successfully MartMobi, a technology startup based in Hyderabad. MartMobi specializes in enabling businesses, brands, and merchants to have a mobile presence without having to bother with coding themselves. The platform has become particularly popular among those interested in mobile commerce. It can be used to create applications and other solutions for retailers that want to engage in mobile consumers in a dynamic way.

Retailers are feeling the need to engage in mobile commerce

Mobile commerce is flourishing in India. Smartphone penetration is at an all time high and consumers are showing a great deal of interest in using their mobile devices to shop for and purchase products online. Consumers have shown favor for the convenient nature of mobile commerce, as it makes it easier for them to shop for products. Retailers that want to tap into the promise of the mobile market must, of course, have some sort of mobile presence, which is where platforms like MartMobi come into play.

Acquisitions could give Snapdeal a fighting edge against other companies

Mobile Commerce AcquisitionSnapdeal has acquired MartMobi for an undisclosed amount. The company has been on an acquisition spree in recent years, hoping to compete with other companies in the electronic and mobile commerce spaces. Both Flipkart and Amazon are major competitors to Snapdeal and all three companies are vying for a position in the $3 billion e-commerce industry in India. Recent acquisitions could embolden Snapdeal’s position in the industry, but it will have to continue engaging consumers effectively in order to hold dominance in the sector.

India continues to grow as a mobile commerce hub

India has become a very prominent mobile commerce market. The country has begun to attract many mobile-centric interests to itself due to its relatively high mobile population. Consumers are eager to participate in mobile commerce and make use of mobile platforms that allow them to shop in a more convenient fashion. In the coming years, the mobile sector is expected to play a much larger role in the country’s overall economy.