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Google getting aggressive in the realm of mobile commerce

Google Mobile CommerceGoogle takes ambitious steps to secure position in mobile commerce arena

For the past year, Google has been showing strong interest in mobile commerce and online retail. The company’s Google Wallet has been somewhat well received by consumers around the world, many of whom praise the product’s ability to make purchasing products more convenient. Google has seen significant growth in the mobile commerce and retail arenas, which has lead to confrontation with companies that have long held dominance in these industries, such as Amazon.

Channel Intelligence platform could be a major boon for Google

In a move to make itself more competitive with Amazon, Google has announced the acquisition of Channel Intelligence, a data management platform for retailer inventory. Channel Intelligence could give Google the tools it needs to make major progress in the realm of e-commerce. The platform holds a vast amount of information concerning retail advertisers. Using the platform, Google will be able to access detailed retailer pricing and inventory data, as well as data on how retailers convert shoppers into dedicated customers. The platform is expected to give Google better pricing power over its own advertisements.

Platform to help Google provide better services to retailers

The Channel Intelligence platform will help Google offer better options to retailers concerning advertising through its widely used search engine. This will allow the company to establish a more dominant foothold in the world of online shopping and likely set it to directly compete with Amazon. Consumers have already proven that they rely heavily on online search to make their shopping more efficient, but more of these consumers are using mobile devices to shop and research products. Amazon already has a significant lead over Google in regards to catering to mobile consumers.

Mobile commerce demand growing among consumers

Mobile commerce continues to be a strong focus for Google and other companies interested in the retail industry. The demand for mobile commerce services among consumers has reached the point where it can no longer be ignored by retailers, thus these companies are making a push to accommodate the needs and interests of these consumers more adequately. Google has seen a major opportunity for growth in providing these retailers with tools that could make them more effective in the field of mobile commerce.

Mobile commerce applications gain more popularity in the UK

Mobile Commerce UK GrowthData shows UK Android users are enchanted by mobile commerce apps

There was a time when mobile games and other entertainment applications were exceedingly popular among Android users. New data from Nielsen, a leading information and analysis firm, shows that this is no longer the case, at least in the United Kingdom. According to Nielsen, mobile commerce and banking applications are now the most popular apps with Android users. Seven of the top 15 major applications in the UK market have to do with mobile commerce in some way, with some of the most used apps coming from Tesco, Amazon, and Quidco.

Consumers show strong interest in shopping from their smart phones and tablets

Mobile commerce has grown to become a very powerful force in the mobile space. Consumers all over the world have been showing interest in using their mobile devices to purchase products of all kinds. Mobile commerce is especially popular in retail, where companies like Tesco have been working to engage mobile consumers for years. According to Nielsen, Tesco’s application saw more than a 145% spike in new users between May and October of 2012. Those using the application spent 45% more time engaged with the retailer during the same period.

Banks and telecoms account for many popular applications

Many of the mobile commerce applications that have become popular with UK consumers come from the country’s banks and telecommunications companies. Banking applications have been included in Nielsen’s data because mobile commerce does not exclusively refer to the practice of purchase a product using a smart phone or tablet. Rather, mobile commerce is any form of commerce conducted through the use of a mobile device, banking and shopping included.

Mobile games win in consumer engagement

Despite mobile commerce applications becoming so popular among Android users, many consumers are still showing strong interest in mobile games. Nielsen’s data shows that mobile games accounted for the most time spent on smart phones and tablets among consumers. While these applications may have been beaten out by mobile commerce in terms of growth, they are still soaking up the majority of a consumer’s time through engagement.