Tag: amazon apps

Mobile commerce is driving massive visitor numbers to websites

Amazon, the leading retail sight among American consumers, has seen tremendous traffic increases.

According to a recent comScore analysis, the leading online retail store in the United States, Amazon, has increased its site’s visitor access by 42.9 million visitors exclusively over smartphones and tablets, over the month of June, alone.

This suggests that over one quarter of the shoppers at Amazon are shopping over these portable devices.

Among all of the 143.9 million people who made up the total digital audience at Amazon, a whopping 29 percent were mobile commerce only. When the visitors who visited the site from both desktops and either smartphones or tablets were taken into account, the total mobile audience was greater than that of the audience that used desktops exclusively.

It is important to note that Amazon isn’t even a leader in terms of the size of its mobile commerce audience.

Mobile Commerce and website trafficThe massive online retailer is not one of the largest mobile commerce only audiences in terms of their percentages (that is, as a percentage of their total audience). For example, Target had a mobile only audience of 37 percent, and Ticketmaster boasted 39 percent. Those were the second and first place companies, respectively. In third place was Best Buy, which had a mobile commerce only audience of 35 percent.

At the same time, other online retailers did not enjoy exactly this degree of boost from mobile commerce, however for all of the sites that were considered in the study, smartphones and tablets remained an important driver for what look to be incremental visits. This helps to better illustrate precisely how important the smartphone and tablet optimized shopping experience has already become.

It has been speculated that Amazon may have opened its Amazon Associates program to app developers in order to help to better capitalize on its mobile commerce strength. This will give developers the opportunity to advertise on their apps and link to actual Amazon products, earning themselves a cut of any sales that are made as a result. This could help to place the online retailer in direct and powerful competition with Google and Facebook.

Majority of mobile commerce happens through smartphones

Mobile Commerce and SmartphonesReport shows that smartphone users make up the bulk of mobile commerce

Mobile commerce is on the rise all over the world, backed by the proliferation of mobile technology. As more consumers purchase mobile devices, the more exposed they become to mobile commerce. Many consumers have begun to favor this form of commerce over any other, claiming that it is simply more efficient and, therefore, more appropriate for modern society. A new report from Arbitron Mobile, a leading market research firm, suggests that consumers favor their smartphones when it comes to mobile payments.

Smartphones are favored in the US and Europe

According to the report, the majority of U.S. smartphone owners make use of mobile commerce applications. These consumers also spend a significant amount of their time shopping with these applications. Outside of the U.S., approximately 66% of smartphone owners in the United Kingdom make use of mobile commerce applications. On average, UK consumers spend 134 minutes of their time on these applications. This trend can also be seen in Germany, France, and other European countries.

eBay and Amazon apps prove most popular with consumers

The report shows that mobile commerce applications from eBay and Amazon are the most popular with consumers.  These applications account for the majority of spending occurring in the mobile commerce field and consumers tend to be engaged with these applications more so than any other. This is partly due to the fact that these applications are tied to the online stores hosted by eBay and Amazon, giving consumers a constant connection to the products they may be interested in.

Smartphones may be dominant platform for mobile commerce

Mobile commerce has been gaining ground with tablet users due to the functionality of these devices. Smartphones, however, are likely to remain the most popular platform through which to participate in mobile commerce. Consumers still express some concerns regarding security, but most have shown that they are willing to conduct mobile payments through secure platforms.