Tag: aliexpress

Alibaba to invest more in India’s leading mobile commerce platform

| July 6, 2015

Mobile commerce investments continue to grow

Alibaba is on the verge of investing more in One97 Communications, which operates one of India’s most popular mobile payments platforms: Paytm. Alibaba has become one of the strongest names in the e-commerce sectors, especially when it comes to mobile shopping. The Chinese company has established a powerful position in the digital world, and it has also shown a great deal of interest in Indian mobile commerce organizations. India is one of the fastest growing mobile commerce markets in the world.

Paytm has established a strong position in India’s mobile commerce sector

Paytm has become a very powerful mobile commerce platform in India. Many consumers use the platform to shop and pay for products that they are interested in. The platform has made it easier for consumers to make mobile transactions, which has made it quite popular with those that rely heavily on smartphones and other devices. Alibaba has already invested in Paytm, but plans to pump another $600 million into One97 Communications in order to own a 40% stake in the company. This will also give Alibaba a 25% stake in Paytm.

Alibaba is working to develop a thriving mobile commerce ecosystem in India

Mobile Commerce - India Mobile PaymentsAlibaba has been investing in India’s mobile commerce space for some time. The company sees a great deal of promise in the country, as it is one of the fastest growing mobile markets in the world. Last month, Alibaba began playing a bigger role in the Paytm ecosystem. Paytm announced that more than 100,000 merchants from Alibaba’s Aliexpress platform would begin selling products in India via the Paytm platform. Alibaba is also working on promoting its own  mobile operating system and mobile devices in India and elsewhere.

Investments help mobile commerce flourish

Mobile commerce is likely to play a much stronger role in India’s retail space in the coming years. As firms like Paytm continue to attract strong support from Chinese companies, such as Alibaba, mobile commerce is expected to become more convenient for consumers, which would help accelerate adoption throughout the country.

Tango receives new mobile commerce feature

| May 18, 2015

Tango Shop launches, allowing users to shop for products from Walmart and AliExpress

Popular mobile messaging application Tango, which is backed by Alibaba, is receiving the ability to participate in e-commerce. The app has become a resounding success among consumers, giving them a convenient way to communicate with one another. A new service called Tango Shop has been launched that will allow app users to browse for products and make purchases. The products available through Tango Shop come from Walmart and Alibaba’s international shopping branch, called AliExpress.

Mobile messaging app now has the ability to participate in mobile commerce

Tango now has mobile commerce capabilities. This may make the application significantly more popular than it already is. Adding a mobile shopping service to the app is likely to increase its value when compared to other messaging apps. This will allow Tango to compete for consumer affection more effectively, which may make it difficult for other messaging applications to tap into a growing consumer base of people that want more value from their apps.

Tango may find significant success in the Middle East and the United States

Since 2009, Tango has found a great deal of success in the United States and the Middle East, as well as Asia. Asian consumers may be more likely to use the mobile commerce service introduced to the app, largely due to the fact that they are quite interested in mobile shopping. Those in the Middle East may play a major role in the growth of the new Tango Shop. The Middle East region has become a thriving mobile commerce market, where many consumers have become comfortable with the concept of mobile shopping.

Tango must compete with other applications that are also becoming mobile commerce platforms

Tango will have to compete with other applications that are also beginning to grow into mobile commerce platforms. Competition in the mobile shopping field has grown to be quite intense, but Tango may have the features needed to attract consumers and become a prominent mobile shopping platform that people enjoy.