Tag: Adyen

M-payments have yet to take off in the travel sector

Airlines see a mere 13% of volume on mobile devices according to new report.

A recent report from Netherlands-based global multichannel payment company Adyen revealed that travel made up 15.5% of mobile transactions on its global payments network in Q1 2016. While m-payments made up 32% of overall online payments in this year’s first quarter, in the travel sector, the share plummets to 15%. According to Adyen, these findings show that there is opportunity to extend the reach of smartphones and tablets in the travel industry.

Compared to other industries, the travel sector sees significantly fewer mobile transactions.

The report – Mobile Payments Index 2016: Travel Edition – shows that while accommodation services see 17% of volume on mobile devices, airlines see only 13%. Also, tablets are the preferred choice among mobile devices when it comes to booking in the travel industry.

m-payments travel industryPresident of North America at Adyen, Kamran Zaki, stated that the travel sector is seeing notably fewer browser-based payments happen on mobile compared to other industries. Zaki added that “an average of only 15 percent of online payments take place on a mobile device, compared to over 30 percent across all verticals” among airline and accommodation merchants on the Adyen platform.

However, airlines investing in mobile offerings are seeing higher m-payments activity.

Even though only 13% of transactions for airlines are occurring on mobile, Adyen’s report also pointed out that the airlines investing in their mobile offerings are actually seeing higher than average activity in regard to mobile payments.

For instance, European airline Transavia has a share of mobile payments that is 65% higher than the average.

Adyen CCO Roelant Prins said “We are moving to a future where many loyal travel industry customers will make their entire journey in-app, from initial booking to final checkout, with payments as a key step in that journey.” He added that aside from in-app, travel merchants who invest in optimized experiences for web browsers across key types of devices are already seeing a significant increase in their mobile transaction volume.

Adyen believes that the travel industry has more opportunity to take a larger share of m-payments by branching into other mobile services like smartphone check-in among other convenient customer services.

One in three online transactions in Q4 2015 were mobile payments

The Adyen research firm has now released their figures which showed smartphones surpassed tablets in m-payments.

For the first time in the history of mobile payments, the last quarter of 2015 represented the time when smartphones were used more often than tablets for the completion of transactions that were made online.

At the same time, it remained iPads that were able to bring in the largest average transaction value.

The figures from Adyen, a research company, have also revealed that in the last three months of 2015, one in three online transactions were carried out in the form of mobile payments. The purchases were made either by way of a smartphone or a tablet. More specifically, 34 percent of online transactions during the last quarter of 2015 were completed over mobile. This was a solid increase over the third quarter of last year, when that figure had been 30 percent.

Mobile payments are currently divided nearly equally between smartphones and tablets, though phones are growing.

Q4 2015 - Mobile PaymentsIn the worldwide scene, smartphones are being used for 17.5 percent of all purchase transactions completed online. This is an increase over the previous quarter, when it had been 14 percent. Comparatively, tablets were used 16 percent of the time, which is a decrease when compared to the quarter before, when it had been 17 percent.

What Adven determined was that even though smartphones were rising in popularity, it remained iPads that were being used for the transactions that had the highest overall total value. The average order value over iPads was $107. In second place – and only very slightly behind iPads – were orders made over laptops and PCs, as their average order value was $106. Android tablets took third place with $86, iPhones were in fourth place at $83 and, finally, Android smartphones had an average total purchase value of $73.

According to Roelant Prins, the chief commerce officer at Adven, in a recent statement, “Mobile payments, both in app and browser-based, are driving the growth of eCommerce, and this trend is particularly noticeable by the acceleration in mobile payments for methods such as JCB and Alipay.”