Tag: 2d barcodes

System of QR codes to label Zaporizhstal IISW products

The quick response codes will be based on the SAP Mobile Inventory Management system.

Zaporizhstal Integrated Iron and Steel Works has now announced that it will be among the first iron and steel plants in Ukraine to introduce a new system using QR codes for finished products that is based on the SAP Mobile Inventory Management system.

The system allows for the automatic operation of inventory procedures as well as the shipment of finished goods.

Among the steps that are going to be taken in order to be able to implement the automated SAP process management system is the use of QR codes in an overall finished product system that has been based SAP IM. Zaporizhstal specialists have been working on creating the new product labeling process that uses the quick response codes, for the last three months. This will allow the finished products to have labels that are readable using scanning devices.

The system will allow for the better and easier decision making in technical areas, particularly in terms of the data tracking within the Zaporizhstal information database. There the information can be used for more effective and efficient order filling.

The belief is that the QR codes will simplify, automate, and improve the overall inventory and order filling process.

qr codes - management systemAccording to the Zaporizhstal financial director, Ruslan Bozhko, one of the components in the company’s overall efforts to enhance production efficiency has been to upgrade the infrastructural elements, as well as the actual industrial process, itself. He said that the “QR-coding system facilitates supply logistics for our employees and consumers. The system like this was introduced for the first time on iron and steel plant in Ukraine. I’m sure that our system will become a standard for other enterprises during introduction.”

Bozhko also explained that the new system using QR codes will help to reduce the inventory tracking and management time by 60 percent. At the same time it is expected that this will considerably reduce the possibility and level of theft that the company has been experiencing. Moreover, it will provide an overall simplification of processes that will then be able to be accomplished at a much faster rate. This system will speed up the completion of operator tasks within the warehouse for finished products and will greatly improve the accuracy and speed of record keeping.

QR codes generate hype from Taco Bell product packaging

Taco Bell QR CodesThe ESPN College Football campaign used the barcodes to generate hundreds of thousands of scans.

The outcome of the ESPN College Football mobile marketing campaign have now been released by Taco Bell, which has revealed that the QR codes from their product packages were scanned 225,000 times in less than two months.

This marketing effort was part of the overall Bowl Championship series campaign.

Taco Bell feels that this achievement was a considerable one. This is not the first time that the fast food chain has run mobile marketing campaigns that have used QR codes. This time, it is receiving applause from many in the industry for the way that the barcodes were applied in order to generate the greatest amount of attention and use.

The QR codes were placed on the soda cups and the 12 pack taco boxes throughout the campaign.

Those items could be scanned using a smartphone and any scanner app designed for reading QR codes – of which there are many available for free. When a customer scanned the barcode, he or she was redirected to analyst Mark May’s previews that were presented for the upcoming games in the series. The initial launch of this campaign was on December 20, and it ran right through until February 3.

The QR codes saw periods of higher and lower popularity, coming to a high point as the games were actually taking place. However, after January 7, there was not as much attention seen by the barcodes, simply because the National Championship Game had already been played by that point. This was, however, a matter of context and the company does not at all consider it to be a failure of the campaign.

Behind the management of the QR codes was Snipp Interactive. Its CEO, Atul Sabharwal, pointed out a number of elements that led to the success and high rate of use in the campaign. He also shared that he feels that this is a prime example of the true potential of these smartphone friendly barcodes as a “mobile response mechanism”. He added that “It’s even more impressive when you consider that this wasn’t a contest, sweepstakes or giveaway, which have traditionally always generated high volumes of responses.”