Survey shows mobile games are growing more important among employers

Mobile games may be more than entertainment tools

A new survey from WorldatWork and Buck Consultants suggests that mobile games may be growing more important among large organizations. Mobile games are already wildly popular among consumers ,many of whom participate in gaming as a form of entertainment. The survey suggests, however, that these games could be used as tools to promote healthy living among employees. This may be accurate, as mobile games have been used in the past as education tools to encourage people to adopt healthier lifestyles or, in some cases, learn new languages.

Survey shows that employers are beginning to show strong interest in mobile games

According to the survey, which polled some 408 organizations across a broad spectrum of industries, 52% of organizations claim they are strongly considering adopting online and mobile games to promote health engagement among employees over the next three years. Approximately 73% of respondents claimed that these games could be used to encourage employees to improve and monitor their health. Some 32% of these organizations already use mobile technology to manage health care benefits in some way, and the initiatives currently in place could serve as a decent platform for exposing employees to mobile games.

Games show strength in education

Mobile games have been growing more popular in the field of education. Teachers have been seeing positive results from “gamifying” schoolwork, which involves introducing gaming elements into the learning process, often accomplished through using actual games. The education field has even become a very prominent market for the game industry, with many developers focusing exclusively on developing games designed for education.

Health and wellness could help cut insurance costs

According to the survey, 50% of employers already use one or more social networking platform or application to increase health care engagement among employees. One of the reasons organizations may be so interested in promoting healthy living is tied to health insurance. Health insurance costs can, in some cases, be reduced if companies adopt health and wellness programs designed to address the needs of those receiving employer-sponsored coverage.