Category: Social Media Marketing

NFC technology may be made safer with a simple off switch

 

NFC technology not so easily exploited when it is turned off

NFC technology is becoming a more common feature in mobile devices. The technology is used often in mobile commerce and advertising as a way to facilitate convenient services and reach out to consumers. For these purposes, NFC technology has proven itself quite effective. The technology is, however, exposed to the risk of exploitation from hackers. It is also a major drain on a smart phone’s battery, especially if it is used for mobile commerce and social networking.

Turning off NFC could save battery power

For those with NFC-enabled Android mobile devices, turning off NFC technology is fairly simple. Those that do not conduct mobile payments or engage in data exchange regularly can actually see some major benefits from turning off the NFC capabilities of their mobile device when they do not plan to use them. Turning off the NFC technology embedded in the phone can help reduce the strain on the mobile device’s batter, allowing it to remain charged for a significantly longer period of time. Turning of NFC connectivity can actually make a mobile deviceNFC Technology much safer as well.

Security boost through turning off NFC

NFC technology is quickly becoming notorious for the lackluster security features that are native to it. The technology is completely benign in the sense that it does not have robust security features or any glaring security faults that could put a user’s information at risk. The applications and services that rely on NFC technology, however, do have some serious security shortfalls that do put this information at risk. When consumers do not plan to make use of these applications and services, turning off the NFC capabilities of their mobile device may help mitigate the risks associated with mobile commerce and other NFC-based services.

Battery mileage varies from device to device, but security still a serious issue

The impact NFC technology has on the life of a battery is highly dependent on the mobile device in which the technology is installed. Personal tests are advised for those that want to get a better understanding of what the technology will do to the battery of their own device. Because NFC technology works at very short range, the security implications can often be overblown. Nonetheless, the security issues inherent with many NFC services and applications are still cause for concern and consumer should take steps to protect themselves.

Elizabeth Arden embraces augmented reality marketing

Augmented reality marketing campaign launched by Elizabeth Arden

Leading beauty products company Elizabeth Arden has embraced augmented reality for the launch of its Wonderstruck Enchanted Taylor Swift fragrance. The company has chosen Aurasma, one of the world’s leading augmented reality platform, in order to create an interactive print marketing campaign for the product. The augmented reality marketing campaign began in the U.S. in late August and is expected to kick off in the United Kingdom in the coming weeks.

Augmented reality marketing continues to generate hype

Augmented reality marketing is becoming more popular as more consumers get their hands on advanced mobile devices. These devices are capable of handling the demands imposed by augmented reality technology, allowing consumers to experience dynamic digital content wherever they may be. Elizabeth Arden believes that an augmented reality marketing campaign is an ideal way to engage consumers who have a large appetite for new, technology-based experiences. The technology may also help revitalize traditional print marketing tElizabeth Arden Augmented Reality Marketingechniques by making them more robust and interactive.

Consumers can receive fragrance samples and digital video in the mail

Smart phone owners with an Aurasma application can access the digital content being offered through the campaign. This content is dilvered to consumers through a direct mail package, which they can sign up for via the Wonderstruck Facebook page. Those signing up for the package will receive a sample of the new fragrance in the mail, along with instructions on how to access the digital content contained within the package. Using the Aurasma application, consumers will be able to see an exclusive video.

Consumers shows enthusiasm in augmented reality marketing campaigns

Augmented reality marketing continues to show how capable it is in engaging a new generation of tech-savvy consumers. Indeed, many consumers have shown a great deal of interest in participating in augmented reality marketing campaigns because of the possibility of receiving access to exclusive content or deals. Among businesses, Aurasma has become one of the most popular platforms through which to launch an interactive advertisement