Sonic launches QR code campaign
Fast food giant Sonic has teamed with DonorsChoose.org to launch a new campaign to encourage consumers to donate to local schools. The campaign, called Limeades for Learning, leverages QR codes as a way to engage consumers. QR codes have become a formidable marketing tool and have shown that they can be quite effective in mobile commerce, thus Sonic has chosen the codes as the flagship for the new campaign. The codes may be able to entice consumers to donate to schools in their area.
Scanbuy develops new codes for Sonic campaign
The QR codes used for the campaign were developed by Scanbuy, a mobile marketing agency. These codes can be scanned using the ScanLife application, which is available for free for smart phones. When the codes are scanned, consumers will be taken to a mobile commerce site where they can search for the name of schools and education projects in their area. Donations will be used to purchase educational materials for schools associated with the campaign, such as books and writing utensils.
QR codes allow consumers to donate to local schools
Sonic notes that more than 6,500 teachers throughout the U.S. have signed up for the Limeades for Learning campaign. DonorsChoose.org claims that the country’s teachers spend a cumulative $1 billion each year out-of-pocket for school materials. Consumers will also be able to vote for educational projects they find interesting through the campaign. At the end of October, Sonic will choose the project with the winning vote and donate up to $100,000 to the project.
Codes considered ideal way to reach out to consumers
This is the fourth consecutive year that Sonic has been behind the Limeades for Learning campaign. The company believes that QR codes are the best way to reach out to consumers in an efficient manner and get them engaged in the campaign. Indeed, many consumers have proven this to be true in the past, as those with smart phones have regularly engaged in mobile marketing campaigns that make use of QR codes in some way.