Latest

NXP Semiconductors takes a swing at NFC technology

 

NFC technology set for boost as new chips become available

NFC technology is becoming mNFC technologyore popular as more consumers get their hands on smart phones and other high-tech devices. The technology has helped establish mobile commerce, but it has also seen extensive use in advertising. Indeed, the technology is beginning to gain more attention for its uses beyond the mobile payment space, and integrated circuit manufacturer NXP Semiconductors is keen to ensure that businesses can make use of NFC technology in an efficient way.

New NFC chips could be a major boon to businesses

NXP Semiconductors has developed a new series of NFC chips that are meant to make serialization much simpler. These chips provide businesses with a URL “mirror,” which allows them to keep track of which NFC tags are actually being used and in what way. These NFC tags are typically to be used in advertising and information distribution. Being able to track the performance of these tags could be a major boon for companies that are looking to tune their engagement with mobile consumers.

Four new chips designed to meet the needs of businesses

The new NFC chips come in four varieties, all part of the NTAG21x chip family. These chips have varying features that are meant to appeal to different sectors of business. The NFC chips with low memory — NTAG210 — are meant to be affordable and appeal to companies that want to reach a large number of consumers in an efficient manner. Other chips are better suited to provide consumers with some type of service, such as remote access to a computer network. These NFC chips are currently only available as samples, but NXP Semiconductors has plans to deliver the chips to NFC manufacturers by the end of this year.

NFC technology gains momentum beyond mobile commerce

NFC technology is gaining momentum outside of mobile payments. If the technology can continue to prove popular amongst consumers, businesses are likely to continue showing interest in making use of the technology. For now, NFC technology is seeing the most use in the mobile commerce industry, where the technology enables smart phones and other mobile devices to make purchases for goods and services.

CIBC Mobile Payment App launched in Canada

 

CIBC Mobile Payment App breathes life into Canadian mobile commerce

Rogers Communication, one of the largNFC Technology for mobile payment industryest communications companies in Canada, has teamed with the Canadian Imperial Bank of Commerce (CIBC) to introduce a new mobile commerce platform to consumers in Canada. Early this month, the two parties revealed the new CIBC Mobile Payment App, which can be used to make purchases for goods and services. The first payment using the new mobile wallet was made by Olympic gold medalist Simon Whitfield, who purchased a coffee at a Tim Hortons shop.

Mobile commerce beginning to gain ground in Canada

The CIBC Mobile Payment App is meant to expand mobile commerce throughout Canada. Consumers have been growing more interested in the concept of making payments for goods and services using nothing more than their mobile device. As such, the CIBC has been growing more accommodating to this demand, looking for ways to enable consumers to do what they want. In teaming with Rogers, the CIBC has taken the first step toward making mobile commerce a larger part of the Canadian economy.

App available only to those with NFC-enabled devices

As with other applications of this kind, the CIBC Mobile Payment App can only be used with smart phones and other mobile devices that are equipped with NFC technology. This immediately reduces the reach of the platform to a niche market. The availability of NFC-enabled devices is currently low, with the recently released Samsung Galaxy S III being the most popular of these devices currently on the market. Telecommunications companies have been working to boost the availability of NFC-enabled devices, but consumers have yet to show their full support of NFC technology.

Consumers leery of NFC technology

Many consumers are supportive of the concept of mobile commerce, but NFC technology has had a less welcoming reception. Concerns regarding the security of NFC technology have made consumers leery and disinclined to support its use in mobile commerce. If the CIBC and Rogers can deliver a pleasurable experience with the CIBC Mobile Payment App, the duo may be able to placate some of these concerns and get consumers to accept NFC technology.