The retailer has decided to take its own direction instead of choosing to accept payments through Apple Pay.
Neiman Marcus, the luxury retailer, has now joined forces with Capital One in order to create its own mobile wallet so that its credit card customers will be able to use an app on their smartphones in order to pay for purchases while in store.
At first, the mobile app will be available only as an iOS application, so it will be for iPhone users.
This mobile wallet app will integrate with a number of different credit cards, including the Neiman Marcus card, in addition to Bergdorf Goodman, American Express, MasterCard, Visa, and Discover. Similar to Apple Pay, it will make it possible for customers to be able to buy items, in-store, without having to use their actual plastic credit cards. At the moment, the app won’t support the use of gift cards.
This helps to explain why Neiman Marcus chose not to sign on with the Apple Pay mobile wallet.
It is clear that the retailer preferred to create its own competing mobile payments platform. That said, what is quite interesting about this application, and what makes it very different from Apple Pay is that it is compatible with more versions of the smartphone. At the moment, Apple Pay can be used only with the iPhone 6 and the iPhone 6 Plus. However, the mobile payments wallet from Neiman Marcus will be available to users of several different versions of that iOS based smartphone.
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While Apple Pay may be the most well recognized and visible smartphone wallet, there isn’t a single app in this space that has reached the point that it can say that it can block out most other competing applications that are hoping to make their way into this space.
Neiman Marcus isn’t the only one to choose not to sign on with Apple and that has decided to create its own mobile wallet. Starbucks – the company that is typically considered to be the most successful mobile payments venture in the United States – has also done so, as have Walmart, Exxon Mobil, 7-Eleven, and Southwest Airlines.