The antivirus software company has purchased a mobile app startup.
Avast has announced that it has acquired Inmite, a Czech-based mobile app developer, to help it become more mobile friendly and improve the mobile security it offers.
Inmite has developed several apps in the past for a variety of diverse companies.
The company has previous designed apps, particularly third party consumer apps for mobile television, mobile banking, a car purchasing app for škoda, and even apps for Google Glass. Previously it has also partner with Google and SAP.
According to Vince Steckler, Avast’s chief executive officer, Inmite’s 40 developers will essentially be revamping Avast’s user interface (UI). Steckler said that Inmite “primarily make consumer apps for third parties, so they have a heck of a lot of expertise in simplifying things.” The Avast team will grow to 80 as they hire on the additional 40 expert app developers.
Avast was founded in Prague in 1988 and has offices around the world in the U.S., China and Germany, but its main headquarters is located in the Czech Republic.
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Avast is aiming to make its mobile security software more user friendly.
A problem that many mobile security companies face is creating a practical app that is easy for consumer to use. Avast is hopeful that buying a company that is known for building innovative mobile apps could help it appeal to more mobile users. The challenge will be to build an application that is quite complex but that will be easy for consumers to understand how to use.
Steckler stated that “Cybercriminals are increasingly targeting smartphones and tablets – and consumers want our solutions to protect them from Wi-Fi attacks, phishing threats, or having their device lost or stolen.” He added that consumers want the freedom to know that when they use their device, it is safe in their hands. The company believes that Inmite will be able to meet the needs of its users around the world.
In addition, even though Avast does not really have any interest in integrating its software into third party devices or apps, it is interested in developing add ons. More specifically, it is interested in creating mobile security features that will improve the security of applications.