The company has now released vibrating advertisements meant to simulate the sensation of driving.
Peugeot has now sent a new mobile ads strategy into the United Kingdom, claiming to be the first company to put haptic technology into use with the launch of a video that uses immersive tech.
The smartphone video has been designed to capture a more complete impression of the driving experience.
The mobile ads based on this video use touch technology to be able to simulate the feeling of the experience of driving a car, through the display of a viewer’s smartphone. The pop up advertisement appears within an app window and demonstrates a short video of a trip in the vehicle. The advertising has been equipped with effects using vibrations that are triggered at the same time as the car accelerates or revs up its engine.
This mobile ads strategy was created in partnership with Peugeot’s media agency, OMD, and Opera Mediaworks UK.
Opera Mediaworks UK is a firm with a specialty in mobile advertising. The mobile marketing campaign itself is powered by Touchsense Engage, which is a form of haptic technology that was created by Immersion, a tech developer.
This particular mobile video ad is a component of the UK campaign from OMD for the Peugeot 308 GTi, which was first launched in October. Its initial launch was paired with a BETC Paris online video.
These high tech mobile ads featuring the vibrating video will be available exclusively to users of Android devices. The ad campaign will be run over mobile marketing channels throughout the length of December. It will be featured on apps that were selected by Opera Mediaworks. That said, another version of the video is also being made available for mobile device users to view on the Content Portal app from Immersion, which is available for download at Google Play. It will be interesting to see whether this tech will be seen as something beyond a gimmick and if it will expand in use by other brands and marketers, as well or if it will be a simple novelty that will draw interest for now, but that will fade as the latest fad.
SuperHeroes has worked AR technology into a new mobile marketing strategy for the consumer electronics company.
The creative agency known as SuperHeroes has now worked a new augmented reality features into a mobile marketing campaign for the Asus electronics company, featuring a talking bird named Edward.
The app was created through different partnerships with SuperHeroes, including with MiniVegas and Magic Bullet.
Together, the companies developed an augmented reality app in order to be able to create a talking bird named Edward who will sit on the shoulder of the mobile device user. The app has become one component of a broader mobile marketing campaign for the 2 in 1 Transformer book by Asus. This AR tech based app uses the front facing camera on smartphones in order to be able to allow their users to both view and interact with Edward.
When looking at the phone’s display, the augmented reality image of Edward is viewed on the device user’s shoulder.
According to a statement from SuperHeroes, a company based in Amsterdam, “Using the phone’s front camera we developed a face and shoulder detection algorithm that determines the location of the shoulder, allowing us to perfectly position everyone’s favorite bird with arms right on your shoulder.”
Edward then acts as a spokesbird for Asus and provides the mobile device user with an explanation of the Asus Transformer Book T100HA and his vision of its use. Throughout the interaction with Edward, the user can watch him fly his jetpack, juggle, dance, and can even take selfies with the user. The hope is that this interactivity will draw the attention of the user and make him or her not only more willing to hear what Edward has to say, but also to retain it and act upon it due to the positive experience they’ve enjoyed throughout the use of the app.
The augmented reality app is already available for both Android and Windows smartphone users and is available in their official app stores. That said, according to Superheroes, Apple has boycotted the app and will not sell it on iTunes due to a conflict of interests.
Opera Mediaworks UK is a firm with a specialty in mobile advertising. The mobile marketing campaign itself is powered by Touchsense Engage, which is a form of haptic technology that was created by Immersion, a tech developer.