Category: Mobile Marketing

This is designed to enhance the overall Foursquare check-in experience for customers.

Customers at Fairmont Hotels using Foursquare to check-in are being provided with geotargeted offers as a part of a broader mcommerce campaign.

These promotions are offered to customers who check in to any of the Fairmont Hotel locations.

This mcommerce strategy is focused on using the new Shoutlet platform (a cloud based social marketing platform) integration by Foursquare, which allows marketers to use a single dashboard to plan location based promotions and track the check-ins that occur. From Fairmont’s side, the campaign indicates that both mobile and social are becoming vitally important as a combined effort.

Mcommerce company Shoutlet CEO, Jason Weaver said “Today’s customers are everywhere at any given moment.”

Weaver went on to explain that “It’s up to brands to provide relevant content to customers, wherever that may be.” He later added that “Managing and monitoring the activity on hundreds of venues in one dashboard means marketers can do more in less time – all while improving the quality of the outreach they’re doing on foursquare.”

As Shoutlet will be providing Foursquare reports from its dashboard, it will provide Fairmont Hotels with the ability to witness the interaction with people in their brick and mortar locations within real time. This will give them a better idea of who their customers actually are and will provide them with a better concept of the behaviors and preferences of those customers. This type of information is vital to being able to strengthen mcommerce strategies for greater efficacy.

This type of capability makes a great deal of practical sense for hotels and other venues such as festival grounds, concert locations and sports arenas, as it provides them with a much more effective way to interact with the customers who are at their locations, so that they are better capable to provide an enriched and engaging experience to their guests. Overall, the hope is to be able to solidify the connection that is formed with the customer.

The hotel company will be able to use this new mcommerce tool to better understand their demographics, and gather and share statistics in order to improve their decision making for specials that will be offered in the future.

Mobile commerce from the company is targeting under-banked and unbanked markets.

Etisalat Group has just announced the inaugural launch of their mcommerce features that are now available to consumers in Nigeria.

This will allow individuals to benefit through the use of their smartphones.

For the first time, it will be possible for customers to access multiple programs and banks by way of an intuitive mcommerce user interface that is worked into the SIM cards of the smartphones of the consumers.

This mcommerce feature is available in a number of different languages and for several smartphones.

It can be accessed in Igbo, Hausa, Yoruba, and English languages, and even the most basic types of cell phones can be used to gain access to the programs. The Etisalat telecommunications company is also using security features that are ISO-1 compliant, to ensure that there is safety against manipulation by thieves or interception by hackers.

The mcommerce service from Etisalat Mobile has been developed in order to provide under-banked and unbanked consumers with regulated financial services that have never before been made available to them. This will allow millions of people in Nigeria to be able to use banking services for the first time.

Those who choose to take advantage of the application will be able to use their mobile phones to pay for products and services as well as to make bill payments. They can also use their cell phones to send and receive money transfers with friends and family, to withdraw cash, and to add to their accounts, as well as to manage their bank accounts.

CEO of Etisalat Group, Ahmad Julfar, stated that “This represents the latest chapter in our work to develop innovative mobile solutions for our global customer base. For any market in the world, the combination of services we are providing would be exciting, and when set in an African context, the implications are especially profound.”

Nigeria’s potential consumer base is more than 180 million people, said Julfar. This presents mcommerce opportunities from organizations, such as Etisalat, that are large enough that they cannot be ignored. Offering this type of service can also mean that the banking future in Africa, as well as around the world, could change significantly over the years.