Category: Mobile Marketing

Mcommerce from Etisalat to begin in Nigeria

Mobile commerce from the company is targeting under-banked and unbanked markets.

Etisalat Group has just announced the inaugural launch of their mcommerce features that are now available to consumers in Nigeria.

This will allow individuals to benefit through the use of their smartphones.

For the first time, it will be possible for customers to access multiple programs and banks by way of an intuitive mcommerce user interface that is worked into the SIM cards of the smartphones of the consumers.

This mcommerce feature is available in a number of different languages and for several smartphones.

It can be accessed in Igbo, Hausa, Yoruba, and English languages, and even the most basic types of cell phones can be used to gaMcommerce trends in Nigeriain access to the programs. The Etisalat telecommunications company is also using security features that are ISO-1 compliant, to ensure that there is safety against manipulation by thieves or interception by hackers.

The mcommerce service from Etisalat Mobile has been developed in order to provide under-banked and unbanked consumers with regulated financial services that have never before been made available to them. This will allow millions of people in Nigeria to be able to use banking services for the first time.

Those who choose to take advantage of the application will be able to use their mobile phones to pay for products and services as well as to make bill payments. They can also use their cell phones to send and receive money transfers with friends and family, to withdraw cash, and to add to their accounts, as well as to manage their bank accounts.

CEO of Etisalat Group, Ahmad Julfar, stated that “This represents the latest chapter in our work to develop innovative mobile solutions for our global customer base. For any market in the world, the combination of services we are providing would be exciting, and when set in an African context, the implications are especially profound.”

Nigeria’s potential consumer base is more than 180 million people, said Julfar. This presents mcommerce opportunities from organizations, such as Etisalat, that are large enough that they cannot be ignored. Offering this type of service can also mean that the banking future in Africa, as well as around the world, could change significantly over the years.

Mcommerce shows tremendous growth potential among brands

Snapdeal has released a new “brand stores” concept for mobile businesses.

India’s largest online shopping site, Snapdeal, has just announced the launch of its “brand stores” concept, which will give retailers the opportunity to create their own e- and mcommerce store on the company’s site.

This is expected to boost sales by 50 percent over the next year.

The company has set a goal of approximately $120 million (Rs 600 crore) in revenue for its current fiscal year. However, at the same time, it has high hopes for its mcommerce results, believing that about half of the purchases that will be made on the website will have been made through the mobile platform within the upcoming two years.

The Snapdeal brand store works to help many offline and local retailers to step into mcommerce.

It gives those businesses the opportunity to reach the rapidly growing number of online shoppers. According to the CEO and founder of Snapdeal.com, Kunal Bahl, “Brands will be able to decide the look and feel of their page, customise product selection, maMcommerce Newsnage promotions and exclusive launches.”

Though the companies will be able to take part in the brand stores part of the website for free, according to Bahl, there will be a revenue-share model that will be based upon the sale of the goods.

Currently, there are approximately 3,000 businesses that are already taking part in the brand stores element of the Snapdeal website. The company is also in negotiations with around 2,000 more businesses, which they hope will “be onboard soon.” Bahl stated that “We plans to have 10,000 brand stores in the next 12 months.”

Snapdeal is viewing the brand stores as a concept that brings with it a very large opportunity in both e- and mcommerce. Bahl added that he believes that the concept will only continue to grow, and with it, innovations will build alongside. He stated that a number of brands, including those that are quite big, have not yet established their own online presence. Many don’t have the capability or the in-house expertise for the back end operations of such a venture, such as the payment requirements and the logistics. It is in this space that the company is hoping to make the biggest mark.