BWild |
December 24, 2012
Mobile gaming traffic reaching new highs, according to MobileSTAT
MobileSTAT, a leading provider of mobile advertising services, has released a new report concerning mobile gaming. Mobile gaming has become a major part of the game industry, largely due to the prevalence of mobile devices like smart phones and tablets. The report from MobileSTAT highlights the traffic that mobile gaming continues to see and forecasts the gains the industry can see through the introduction of affordable and more advanced mobile devices.
Report highlights promising sectors of game industry
According to the MobileSTAT report, mobile gaming does not appeal only to young consumers. A wide range of age groups enjoy mobile gaming applications on an equally varied array of mobile devices. The report notes that mobile gaming traffic is highest in Washington D.C., with a weekly average of 29 mobile gaming requests per resident, which is five times higher than anywhere else in the U.S. The popular Angry Birds franchise continues to prove that it is one of the most popular mobile games of all time.
iOS preferred over Android
The report shows that gamers prefer the iOS over the Android. Apple devices are some of the most popular pieces of mobile technology in the world. Apple fans have access to a huge amount of mobile games covering numerous genres. The Android platform also boasts of a massive offering of mobile games, but consumers seem to favor their iPads and iPhones over the Samsung Galaxy devices and the Kindle Fire.
Evening hours most popular among gamers
Approximately 68% of mobile gaming traffic occurs in the evening, according to MobileSTAT. This may be valuable information to advertisers that aim to connect with consumers through in-app marketing campaigns. Mobile gaming continues to prove that it can it is not a sector that should be taken lightly, especially among advertisers. The mobile gaming space is filled with potential that has gone largely untapped.
Denny |
December 22, 2012
Mobile gaming appeals to a wide range of consumers
High-tech mobile devices are becoming increasingly common among consumers. Smart phones and tablets are some of the most famous consumer electronics available today, and these products are becoming more advanced as time goes on. As mobile technology advances, smart devices become more capable of astonishing visuals and can support applications that have high CPU requirements. Thus, mobile devices are beginning to reach a point where they may soon replace traditional computers, in the sense of mobile gaming.
Mobility proves to win the favor of gamers
Mobile gaming is a very popular pastime for a wide range of people. There are, quite literally, millions of mobile game applications available for mobile devices of all kinds. These games include Angry Birds and Plants vs. Zombies, some of the most popular games of the modern gaming era. Furthermore, mobile games are considerably less expensive that traditional games, with many console games costing $60 and PC games ranging between $40 and $80, depending on the publisher.
Spending on mobile gaming is increasing
IHS, a global research and analytics firm, suggests that spending on console gaming has declined by 20% over the past two years, while mobile gaming has taken up a significant amount of the slack. The appeal of mobile gaming largely resides in the fact that mobile devices can be used anywhere, thus giving users an opportunity to play the games they love while on the go. This versatility, coupled with the rapidly increasing capabilities of mobile devices, has been well received by a rather large demographic of consumers.
Mobile games may soon become a serious topic within the game industry
Mobile gaming may not be able to wholly replace other forms of gaming, especially as PC technology becomes more advanced and versatile, but it is certainly beginning to play a very big role in the game industry. Many gamers are eager to compare one console to another, constantly arguing for the superiority of their favored platform. Mobile gaming may soon be entered into this ongoing battle among gamers.
