Category: Mobile Gaming

Mobile games for kids may not be as secure as they should

 

Mobile Games ChildrenFederal Trade Commission targets mobile games designed for children

Privacy in mobile games has become a very problematic issue, according to the Federal Trade Commission, a government agency focused on consumer rights. According to the agency, the developers of mobile games that target children are not doing enough to protect the privacy of these consumers. These mobile applications often collect information from their users, such as name, email address, and even financial information provided by parents. If these applications are compromised by malware, this information could be exploited, with catastrophic consequences.

Mobile games for children are not developed with privacy in mind

Developers of mobile games, especially those targeting children, rarely have privacy as a primary concern. Younger consumers are not necessarily considered to have access to any vital information that would attract the interest of a hacker, but this is not usually the case. The Federal Trade Commission notes that many young consumers make use of their parent’s information, often without the knowledge of their parent. While this practice is typically rare, the growing popularity of mobile devices and their reach to a younger audience is causing this practice to spike.

Developers not supplying enough information

Moreover, the Federal Trade Commission suggests that developers of mobile games have not done enough to provide parents with the information they need to make informed choices regarding the applications that their children use. Mobile games designed for younger consumers are often marketed in a way that would be appealing to children, not adults. The agency notes that only 15% of the mobile games it examined for its investigation provided information letting parents know that there are in-app advertisements, many of which are designed to acquire information from the person following them.

Privacy continues to be a major concern for mobile consumers

Privacy continues to be a hot topic in the mobile space. Companies like Apple have run into legal trouble in the past over their privacy and security methods. Privacy concerns are beginning to affect the mobile applications market, with consumers becoming less willing to purchase or download a particular app unless they can be convinced that their information is protected in some way.

Social media marketing gains ground in 2012

 

Social media marketing offers many new opportunities for businesses

Social media plays an importaMobile Social Media Marketingnt role in the lives of millions of people around the world. Platforms like Facebook and Twitter have shown that consumers are very interested in keeping in touch with their friends and family online, while also sharing their interests with others and promoting companies they like. Social media offers many opportunities to the marketing sector, especially in terms of mobile marketing. A new report from NM Incite, a social media and market research firm, highlights the opportunities that social media marketing represents.

Report highlights the growth of social media platforms

The report, titled “Social Media Report 2012,” details the ways social media can be used as a communications tool for advertisers. The report highlights the growth of several social media platforms, noting that Facebook remains the most popular platform among consumers and businesses. Blogger and Twitter continue to be rising stars in the social media space, with marketers eyeing Twitter for its potential in social media marketing. Pintrest, a relatively new content sharing website, has seen the most aggressive growth this year, in terms of users.

Consumers showing more interest in mobile devices than in PCs

According to the report, more consumers are making use of their mobile devices to stay connected to social media platforms. The report shows that the amount of time consumers spend on these sites with their mobile device has gone up 21% this year. More consumers are showing favor for their smart phones and tablets than they are for their PCs, presenting an opportunity for advertisers to establish a constant connection with people no matter where they go. Businesses are also responding to this by making themselves more available to social media sites, encouraging consumers to share these sites to their friends and families.

Social media marketing presents its own challenges

The report notes that social media marketing presents several challenges, despite its beneficial prospects. Mobile consumers have shown that they are interested in visits that are marketed to them, but only 14% of these people actually purchased products that they looked up through social media marketing campaigns. Moreover, constant connection with consumers opens businesses up to more scrutiny, increasing the need for comprehensive customer service on a 24-hour cycle.