Mobile commerce optimized site from Victoria’s Secret slightly improves

Mobile Commerce Victoria's SecretThough load time has improved, Keynote Systems points out the need for better successful loading.

Keynote Systems has released its most recent Mobile Commerce Index report, which has revealed that the Victoria’s Secret Direct homepage was only capable of loading successfully at a rate of 97.79 percent.

This has been holding the company back on the index despite its rapid load time.

Last week, the mobile commerce index granted Victoria’s Secret its last possible position out of 30 due to its poor performance. However, this most recent week, which ended on January 20, it rose by nine places to reach the 21 spot. This improvement was almost entirely because of the improvements that were made to the load time on its homepage. Though the percentage of time that the page was able to completely load successfully, it is still far below the average on the index.

Keynote believes that site could still make a number of considerable mobile commerce performance improvements.

In this, Keynote Systems stated that the retailer should focus its attention on improving the mobile commerce site’s ability to successfully load. It did, however, acknowledge the better results when compared to the week before.


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The week that ended on January 13 showed that the load time for the Victoria’s Secret homepage was 7.64 seconds. Its success rate was 97.45 percent. When that data was combined into the mobile commerce index at Keynote, it generated a low 391 point score out of 1,000 possible points.

However, during the week ending on January 20, the load time improved to 7.36 seconds, and the successful load rate etched up slightly to 97.79 percent. The result from that data mix on the index gave Victoria’s Secret a mobile commerce score of 719, which was a vast improvement.

Equally, though, while the load time – which is considerably better than the index average of 9.19 seconds – was very positive, it was the percentage of successful loads that held the site back from a significantly higher potential score. Keynote considers 99 percent or better to be the optimal range. The most recent index average was 98.77 percent. This placed Victoria’s Secret’s website far below the mark that should be its mobile commerce site target.

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