Web merchants may be starting to feel the need to embrace mobile commerce
Mobile payments are rapidly gaining the adoration of consumers around the world. Being able to make purchases for goods and services without using any kind of physical currency is considered to be both convenient and straightforward. For consumers, the advent of mobile commerce simply means a new way to pay for the things they want. The rise of the mobile commerce industry could mean something else entirely for online businesses that rely on the Internet and electronic mediums to serve customers.
Evolution of the Internet brings about significant changes to global market
When the Internet was young, web merchants used to cater only to the most tech-savvy of consumers. Now that everyone seems to have an intimate familiarity with the Internet, web merchants have had to adapt to appeal to a wider, more varied audience. Mobile commerce is the latest challenge that web merchants will have to adapt to or risk being left behind by consumers, lost in the ever growing tide of competition.
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Web merchants have flexibility in mobile commerce pursuits
Web merchants have a variety of ways they can approach the issue of mobile commerce, but the vast majority of these approaches rely on NFC technology. Platforms like Google Wallet and the imminent Isis enable consumers to make payments using their smart phones, but businesses must be equipped to facilitate such transactions. Web merchants have some flexibility in the platforms they choose to support because they are not limited to physical technology, such as NFC terminals. This flexibility allows merchants to engage consumers who favor various types of mobile commerce platforms.
Platforms could be ideal for reaching out to consumers
Web merchants embracing mobile commerce will likely find NFC-based platforms ideal for marketing new products, discounts, and loyalty programs. Such initiatives can ensure repeat business, especially if consumers are treated with a memorable and well-crafted experience. Despite the benefits that mobile commerce can bring to web merchants, however, some businesses are expected to see more success in their endeavors than others. Whether mobile commerce is the best option for web merchants in an evolving world market is difficult to say for sure.