Mobile Augmented Reality Market in China 2015-2019
About Mobile AR
AR technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.
According to the latest report, shipments of smartphones and tablets in China are expected to reach 730 million units in the next five years. Several vendors are seeking to tap into the augmented reality market in China to capitalize on this strong growth.
“The growing interest of Chinese consumers in new technology has prompted augmented reality vendors to develop mobile apps for this booming market,”.
The new report also emphasizes crowdfunding, which is expected to be a common venue for augmented reality vendors to raise funds for their projects over the next four years. Crowdfunding not only increases awareness among potential customers, but also encourages new vendors to enter the market, thus increasing the competition and reducing device prices.
“Crowdfunding allows vendors to anticipate the demand for their products, directly communicate with potential buyers and involve them in product development,”
This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 2015–2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.