Category: Geolocation Technology

Consumer privacy protection groups have pointed out that device owner movements and data are being sold.

People living in the United Kingdom are being urged by consumer privacy protection groups to take a closer look at the location based services to which they have subscribed as many of these options are shady or vulnerable to hacking.

The recommendation has been issued by the Open Rights Group (ORG) following the outcome of two studies.

This recommendation was made by ORG as a result of its “Cashing in on your Mobile” report, in addition to a second report that was issued by Krowdthink. Both of these organizations have determined that people have signed on for location based services and that many of those options are on the sketchy side or leave mobile device users open to having their personal information accessed by hackers.

These location based services can gather information about the movements and personal data of device users.

Mobile Technology – UKIn the ORG report, it expressed that “Research found that 93 percent of punters have been opted into having their location tracked (and sometimes their web browsing and app use) by default by their mobile provider and public WiFi providers.” It went on to state that if this geolocation data were ever to be hacked, it would place mobile device users in a position in which their personal information in combination with their daily movements could be revealed to anyone who may be interested in purchasing it.

This could escalate the current rampant problem of identity theft to the point that it is not only the personal information of a device user that can be stolen and used, but also their typical location at any time of the day.

ORG also reported its concern that “Service providers are not being upfront at point of contract signature with customers with regards to the fact that all their movements will be tracked and historic location data will be used for marketing purposes and in most cases sold to third parties.” The report indicated that there are some WiFi providers that suggest that they are required to collect some of the location data for legal purposes but that these claims were greatly exaggerated.

Consumers are struggling to know how they can go about opting out of location based services even among those that are aware that there could be a security problem.

These types of mobile technology are all being implemented to help to add value to the experience for travelers.

The Balogna Airport has revealed that it will be using a range of different forms of mobile technology, including geolocation beacons, near field communication (NFC) tags, and even QR codes to help to enhance the experience of travelers who make their way through this location.

There are about 7 million passengers that make their way through the airport every year.

By using geolocation beacons with Bluetooth low-energy technology, and by combining that with NFC tags and quick response codes, the Balogna Airport is hoping to be able to reach as many travelers as possible, regardless of the model or make of their mobile phones. Using these various types of tech, it will become possible for the airport to send pro-active notifications to travelers such as promotions and alerts. These will be sent directly to the smartphones so travelers will be able to receive them when they are most relevant to their present locations.

For travelers to receive these geolocation technology based benefits, they must use the free BLQ Balogna app.

The purpose of the location based technology, the NFC tags and the QR codes is to make it possible for passengers to quickly and easily obtain the app and take advantage of everything the airport has to offer, no matter where they happen to be. The airport worked with Connecthings, a mobile tech company, in order to launch this project. The notifications sent to the app will be managed by airport staff who have access to a dedicated content management platform.

The airport’s IT & innovations manager, Silvia Lombardi, said that “Connecthings’ innovative solution will allow us to create new ways of interactions between our BLQ Bologna application and the dozens of installed, connected beacons within the airport – hence improving our customers’ dedicated information services.”

She added that these digital services give the airport the chance to engage with all visitors and travelers who find themselves there. It provides them with facilitated airport orientation so they will be able to use their favorite devices – which will automatically know where they are via geolocation – to find exactly what they need and learn about offers, opportunities and solutions of which they might not otherwise have been aware.