Category: Featured News

Isis to launch October 22, 2012

| October 16, 2012

 

Isis platform prepares for launch this month

There is a lot of attention surrounding mobile commerce and the various platforms that are becoming available to consumers, allowing them to participate in the burgeoning industry. Consumers have proven themselves to be keenly interested in the concept of using their mobile devices to make payments for goods and services, thus boosting the demand for mobile commerce platforms. Google has already launched its own platform, successfully attracting consumers from around the world. The company will soon face its most significant competition in the industry, however, as the Isis platform prepares for launch later this month.

Challenges facing platform may have been overcome

Isis is a mobile commerce platform and joint venture from AT&T, T-Mobile, and Verizon Wireless. The platform is much like other of its kind; it is able to facilitate mobile transactions using NFC technology. Unlike other platforms, however, Isis has managed to acquire the support of most of the world’s major credit and financial institutions. Despite this support, the launch of Isis has been delayed several times in the past, largely due to concerns regarding security and the viability of the features it offers.Isis mobile payments

October 22 marks beginning of aggressive promotional campaign

Isis is currently conducting trials of its platform in New Jersey and international markets, and believes that the time is quickly approaching for an official launch. As such, Isis has announced that it will launch to the commercial market on October 22 of this year. That day will mark the beginning of a near-month long promotional campaign in which consumers can purchase certain NFC-enabled mobile devices at a significant discount and receive a Visa pre-paid card that will be used with the platform.

Isis may be able to beat out Google in mobile commerce industry

Isis is poised to be the most significant competition that Google and other companies invested in mobile commerce will face. Backed by the support of a multitude of financial and credit organizations, the platform has already established a strong attraction with consumers. Moreover, Isis has been working hard over the past several months to educate consumers on how to use the platform to conduct mobile payments, something that other companies have not done.

Holden embraces augmented reality to train new workers

| October 16, 2012

Holden makes use of augmented reality provided by University of South Australia

Augmented Reality TechnologyAustralia’s Holden Vehicle Operations, a subsidiary of General Motors, has teamed with the University of South Australia to make use of a new augmented reality system that will help train new workers. Holden has taken note of the potential savings it could see through utilizing an automated, high-tech training system that is equipped with augmented reality. A team of developers from the University of South Australia have crafted the system specifically for Holden, making the manufacturing company one of the very first in its industry to make use of the technology.

Augmented reality beginning to see practical use

Augmented reality is often used in advertising because of its capability to engage consumers with mobile devices. The technology is capable of enhancing the real world with digital content, which can range anywhere from video to simple text. Many companies around the world are becoming enthralled with the prospects of augmented reality in marketing, but Holden believes that the technology can have a more practical use and plans to put this belief to the test.

System to provide new workers with detailed training

The augmented reality system will provide new workers with digital tutorials concerning the manufacturing processes they will be involved in. Two projectors housed in a simple enclosure will be responsible for painting digital displays over the real world environment. These displays will provide trainees with contextual information that is expected to assist in the learning of their profession. The system is considered safer than traditional training methods, which had given inexperienced workers hands-on training with equipment they did not yet understand how to use.

Augmented reality could save Holden some money

Along with creating a safer atmosphere for trainees, Holden expects that the augmented reality system will held drive down the costs associated with training new workers. Because trainees will not be handling equipment they are unfamiliar with, Holden is reducing its exposure to financial loss if an accident were to occur. The system also reduces the need for personnel to devote extensive amounts of time to the training of an individual, allowing experienced workers to keep their productivity high while trainees make use of the detailed augmented reality system.