Category: Featured News

Intel demonstrates Perceptual Computing

| October 23, 2012

Conceptual Computing demonstrated by Intel through new videos

In late September, Intel introduced the concept of Perceptual Computing. The acclaimed technology company touched briefly on this concept when it was introduced during the 2012 Intel Developer Forum. Since then, there has been a lot of buzz surrounding the prospects of Perceptual Computing, especially concerning its potential to bring some of the more science fiction aspects of augmented reality to life. Intel has released a number of videos demonstrating the capabilities of Perceptual Computing.

Videos provide some insight on capabilities of augmented reality


The videos show off some of the aspects of Perceptual. Computing, highlighting augmented reality experiences that make these capabilities more dynamic and engaging. Augmented reality is a large part of Intel’s plans with this new form of computing and the company is keen to show off how the technology can be used to create new experiences in gaming and entertainment. Perceptual Computing is more than just games, however, Intel notes that this type of computing can finally bring augmented reality into the realm of practicality.

Company driving hype behind new SDK

The videos are meant to drive hype behind the Intel Perceptual Computing SDK, which will provide developers with a chance to develop a new generation of augmented reality applications and systems. SDK comes with advanced motion tracking technology that is highly accurate. This technology could be used to develop a wide variety of gesture-based applications that could serve a variety of industries quite well. Those interested in using the SDK will need a Creative Interactive Gesture Camera, however, which they can apply for through Intel.

Perceptual Computing could make science fiction a reality

Perceptual Computing has a great deal of potential, but its limits are not yet known. By opening up the SDK to the public, Intel is looking to learn and understand the boundaries of Perceptual Computing and augmented reality. Intrepid developers are also likely to find new uses for the technology and produce some practical applications that are very similar to what is often seen in the realm of science fiction.

Bluebell Wood Children’s Hospice launches augmented reality campaign

| October 22, 2012

Bluebell Wood Children’s Hospice targets tech-savvy consumers

Augmented reality has established itself as a powerful marketing tool and this aspect of the technology has not been lost to non-profit groups in the United Kingdom. The Bluebell Wood Children’s Hospice, a group devoted to the care and service of children with shortened life expectancies, has adoption augmented reality to reach out to high-tech consumers. Like most non-profit advocacy groups, Bluebell Wood Children’s Hospice depends on donations to continue providing service. The organization believes that augmented reality is a viable way to boost fund raising efforts and ensure such campaigns reach tech-savvy individuals.

Organization teams with Rother Print

The Bluebell Wood Children’s Hospice has teamed with Rother Print, a printing services company based in the UK. Together, the duo will make use of the Layar augmented reality platform to develop a campaign that hopes to engage a multitude of cAugmented Reality Campaign to raise moneyonsumers. Through this campaign, consumers will be able to access digital content provided by the non-profit group and be able to make donations to  the organization online through their smart phones or similar mobile devices.

Augmented reality beer mats prove successful amongst consumers

Approximately 500 beer mats associated with the campaign are already in circulation in Travellers Rest in Laughton. Patrons can use their smart phones to activate the augmented reality content that is contained within these beer mats, which ranges from videos to text. The beer mats have already proven quite popular amongst patrons, many of whom have donated to the Bluebell Wood Children’s Hospice using their mobile devices.

Technology may help secure new funding

Augmented reality has proven that it can engage a wide audience of mobile consumers in the past. These consumers have also proven their love of augmented reality by engaging in the various marketing campaigns that have made use of the technology over the years. This marketing potential could translate into serious benefits for non-profits groups looking to engage a growing audience that often goes untapped in the world of advocacy.