Consumers are familiar with the small, squared QR codes on many products and in advertising, but often do not feel motivated to scan the code with their smartphone. A new company aims to not only change the look of the code, but also to make it more relevant so that consumers are more likely to scan.
Visualead and QR codes
Even if consumers do not know what QR code does, they have probably noticed it in various places like in advertising and on products. Those that have used it have been somewhat disappointed in the results and are reluctant to waste time doing it again. However, Visualead wants to change all of that by making QR more useful and even more profitable for businesses. Most consumers are not even aware of what the code can actually do.
New, improved QR code
Those who have seen QR code know the code has little to be desired in looks. The code is often in black and white and is comprised of small squares. The look is not very appealing. In most uses, these are scanned to give more details about a product or service but they rarely went any further than that. Some offered sales information and some are used for rewards programs, but consumers mostly ignore them. Visualead has devised a new, much more appealing appearance for QR code by blending it with the company logo while still keeping the components needed to make sure the code works.
The trick for Visualead has been to make sure the code and image are appealing without rendering the code useless. They have worked code into artwork and Logos for many well-known companies and even into pictures intended for use on Facebook. Visualead saw more than 300,000 scans in a very short and very limited test run.
Off and running
Investors have taken notice of the success of that limited trail run. Thanks to that success, Visualead has secured substantial backing and has begun the search for advertisers and companies that could benefit from what they have to offer. Not only could the new QR code be good for the typical uses, it could also, through the work of this company, see a consumer from introduction to a product to a final sale, all through a simple QR code scan.
Denny is a graduate of the California State University of Northridge where he majored in Journalism and American History. Denny writes for Mobile Commerce Press on a part time basis while also working on his own ebook, The Only Mobile Marketer Left Standing. We've been told this title may change at least a hundred times before or even after publishing.