Apple could enter into mobile commerce arena with biometric technology
Apple may be gearing up to make a strong push into the mobile commerce sector. The company has had an interest in mobile payments for some time, but has taken a cautious approach to mobile commerce due to concerns regarding NFC technology. Apple had claimed that the technology was simply not capable to meet its needs and had been looking for an effective alternative. The company may have found that alternative in biometrics.
AuthenTec technology may be a boon for Apple
In 2012, Apple acquired AuthenTec, a company that had specialized in using biometric technology for security purposes. The acquisition gave Apple access to the company’s technology and enables Apple to make use of this technology as it sees fit. AuthenTec’s fingerprint sensors were particularly attractive to Apple, which believes such technology could be an effective way to make mobile commerce more secure. Such technology could also make security for mobile devices somewhat more convenient as it would eliminate the need for consumers to input their passwords multiple times a day.
Ad - #1 Ways to Double Your Productivity For Life
By Jason Fladlien, referred to by many as “One of the top 5 living marketers on the planet”. How did he get there? By working smart. Get twice as much out of your day with Jason's easy system - Learn More Here
iPhone 5S photos suggest changes to hardware
Apple is expected to release the iPhone 5S later this year and leaked images of the device have recently found their way to the Internet. These images show some modest changes to iPhone hardware, suggesting that there may be room for biometric technologies and other, similar features. There is no guarantee that this will be the case, of course, as Apple has a track record of making drastic renovations to iPhone hardware before the official launch of a new generation of these devices.
Apple shows some interest in mobile commerce
Rumors had suggested that the iPhone 5 would be equipped with NFC technology, but Apple dispelled these rumors and garnered harsh criticism from consumers due to the fact that the device did not feature NFC support. The lack of NFC technology has kept the iPhone 5 from serving as a mobile commerce platform. This has set Apple somewhat behind other companies in this sector, but Apple may soon be able to make a powerful entry into mobile commerce if its biometrics initiatives are successful.