BankDhofar introduces new NFC-enabled device to Oman
BankDhofar, one of the leading financial institutions in the Sultanate of Oman, has launched a new NFC point of sale device. Mobile commerce has been growing in popularity in Oman, as well as in other countries in the Middle Eastern region. Economic growth is causing an incline in smart phone penetration, allowing more consumers to purchase high-tech mobile devices. As these devices become more popular, the demand for mobile commerce and other such services is on the rise.
Device uses NFC technology to process transactions
The new point of sale device from BankDhofar is designed specifically for merchants. The device incorporates NFC technology and the latest General Packet Radio Service communications technology to allow merchants to process mobile transactions. BankDhofar notes that the device’s NFC point of sale capabilities, in particular, will make the payment process for merchants and consumers much more efficient. The device will also make currency conversion a more straightforward process, a feature that may be well received by tourists.
Ad - #1 Ways to Double Your Productivity For Life
By Jason Fladlien, referred to by many as “One of the top 5 living marketers on the planet”. How did he get there? By working smart. Get twice as much out of your day with Jason's easy system - Learn More Here
Scarcity of NFC devices may limit reach of mobile commerce
Like others of its kind, the new device from BankDhofar can only be used with NFC-enabled mobile devices. These devices are currently rare, especially in the Middle East. As such, the reach of mobile commerce is somewhat limited in Oman until telecommunications can begin launching new generations of smart phones and mobile devices that make use of NFC technology. These companies are responding to demand coming from consumers, but the integration of NFC technology into a mobile device has proven to be a complicated issue. Security concerns have lead many companies to either abandon the technology, look for alternatives, or figure out ways to make mobile commerce safer for consumers, thus delaying the release of NFC-enabled devices.
BankDhofar predicts growing popularity of mobile commerce
Despite the low availability of NFC-enabled devices, BankDhofar believes that its new point of sale device will be a major boon to the retail industry of Oman. Merchants throughout the country have already shown a great deal of interest in the devices, and this interest is expected to increase well into the future, especially as mobile commerce becomes more common.