Author: Lucy

Mobile security lab results place McAfee at the top

| August 15, 2013

An Android report by AV-Test showed that this particular app had the highest rank for these devices.

According to the most recent mobile security lab report that was issued by AV-Test, it was the McAfee app that received the highest rank in a number of different areas for smartphones based on that operating system.

According to McAfee, its smartphone solution offers flexibility and enhances privacy protection.

In order to benefit from McAfee, a monthly subscription option is available. Its mobile security received the top score within the most recent tests that were conducted by AV-Test, which is an independent testing lab. This placed the app at the top of a list of 26 other leading companies that were included in the study in order to produce the report.

McAfee also took that time to announce that it has updated its mobile security app with new controls and features.

Mobile Security SolutionsThe company stated that its mobile security application now has boosted privacy controls, as well as the option to take part in a monthly subscription for tablets and smartphones based on the Android operating system.

The reason that this information is important is that smartphones and tablets are undergoing a growing mobile security risk as cyber criminals now go to greater length to infect apps that will be downloaded from trusted sources, such as the official marketplace at Google Play. According to a recently released report, the average consumer with an Android device has a risk of one in six of downloading an app with some type of malware or malicious elements.

In the case of the AV-Test results that have just been reported, it indicated that McAfee’s app can help to provide consumers with mobile security and privacy that is easy to use and that is effective. In the four different areas that were tested, the app was able to achieve a perfect 100% score of 13 out of 13. The company detected all of the malware family and samples in the test, it did not produce a single false positive, it did not reduce the device battery life, and it did not slow down the normal usage of the device.

Mobile marketing is using augmented reality to make a bigger bang

| August 13, 2013

This technology helps to take ads to a whole new level to boost interest and engagement from consumers.

It wasn’t that long ago that augmented reality technology was considered to be nothing more than a mobile marketing gimmick that would come and go within a very short period of time.

However, augmented reality is starting to prove that it is much more than a passing fad.

Mobile marketing has been taking a dramatic leap toward the use of technology and augmented reality has become a central component of that. It has proven itself to be engaging and functional and is continuing to play an ever increasing role in a number of different advertising and promotional campaigns. It has managed to hold its own as marketers seek out more complexity in their smartphone and tablet campaigns, as the penetration of these more high tech devices continues.

As advanced technology plays a more important role in mobile marketing, so will A.R.

Mobile marketing to make bigger bang with AR technologyIt had a bit of a confusing start, particularly as mobile marketing companies attempted to explain what, precisely, augmented reality is, to their customers and to consumers, as well. However, the tremendous potential for interactivity that the technology has shown to have has brought it to life. Consumers are engaged, and the experience of the campaigns has been considerably broadened through its use.

According to Snipp Interactive’s John D. Fauller, “Augmented reality is still very much in the experimental bucket for most brands, and most of the implementations so far are still gimmicky.” He added that “We’re starting to see more focused brand building campaigns using AR and eventually will start seeing truly utility applications using AR – that’s when you know it’s officially here to stay.”

That said, there are still some companies that continue their reliance on the gimmicky side of augmented reality for their mobile marketing campaigns. This is because they are new to the technology and they have not built up their repertoires in terms of how it can be used to its greatest potential. That will come with time as they gain a better understanding of what it is and how their customers can use it.