Author: Writer

3 Reasons to Optimize Your Content for Smartphones

Any online content needs to be engaging, original and informative if it is to sell your product, direct customers to contact pages, or keep traffic circulating around your website. However, it can be all of these and still be under-performing if you have not optimized it for smartphones. Many read and research content online while commuting, on lunch breaks or dual screening – for example, watching television while browsing on their cell phone.

To ignore this type of consumer, or at least to not tailor your content to their needs, is to lose out on a huge number of prospective customers or clients. The three points below explain exactly why optimizing your content for smartphones is a positive step.

1.    Attract a younger audience

Depending on your business, you might naturally attract a younger audience anyway. If you don’t, however, you should think about how you can draw them in using other methods. In the United States in 2019, 96% of 19-29-year-olds owned a smartphone, whereas 79% of 50-64-year-olds and only 53% of over 65s did so.

It’s clear to see, therefore, that ensuring your content appeals to those who use smart phones will be optimizing it for a younger audience. This increases your reach and helps secure your client base for years to come. Younger audiences might be more engaged by visual content such as videos; hiring freelance video producers, an example being found at itsbernard.com, will ensure this content is engaging and professional, making both your mobile content and your digital marketing modern and stimulating.

2.    Play to the commuter market

In big cities especially, commuting times can be extensive. This is the perfect time for consumers to read articles, watch videos or download podcasts and audiobooks. Playing to this market will pay dividends, and the best way to do it is to optimize your content for smartphones. A smartphone browser sat on a crowded, stressful train or bus is unlikely to battle through your website if they are having to pinch and zoom, scroll and get frustrated just to read your blog post.

3.    Better utilize your social media

Optimizing your content in this way will allow you to better use social media. As of April 2020, cell phones made up 98.2% of the share of Facebook visitors. If you’re targeting your social media campaigns at those on desktop, it’s simply not going to cut it. Produce video optimized for each individual platform, considering factors such as Instagram posts being square and Twitter pictures being rectangular, and any links you provide should go to a smartphone-optimized web page.

Smartphone usage is on the rise and if you want your customer numbers to do the same then optimizing your content for these devices is essential. There is nothing more aggravating than finding the website or product you desire and not being able to navigate around due to being taken to a desktop site on a smartphone. Using web or app designers is a simple alteration to make and will help lead conversion and website traffic.

10 Apps That Boost Productivity

Think apps are all about playing games and killing time? Here are 10 apps that can actually be used in ways that may help save time over the course of the day. For businesses both large and small, as well as individuals who want to get stuff done, here are 10 apps that can help to boost productivity.

SugarSync

This app is a lot like DropBox, only better. Not only can you view files like on DropBox, but you can also perform standard operations. The app also allows you to synchronize the folders on your computer selectively. Finally, it’s an automatic function, so it runs without you noticing, helping you increase your productivity.

Buffer

This app is perfect for anyone who runs the social media accounts for his or her company. Buffer allows you to schedule tweets and other messages over the course of the day, so you can take care of all that at one time and not have to keep remembering to create posts, which can save time and make your job much easier. You are also able to access analytics for every post you create on Twitter, Facebook, and other social media sites, so you know which ones are having the desired effect.

Basecamp

This app helps you keep track of everything you need to know, from to-do lists to important files to discussions that you need to reference later, and everything in between. You can also have multiple users on the same account, so if you’re working on a group project, Basecamp can help make things flow a lot quicker.

mobile apps

Wunderlist

This app is simple but effective when it comes to putting lists together. Aside from being free, which is also nice, Wunderlist allows you to create as many lists as you need and access them throughout all of your devices, so you never have to waste time trying to track something down. You can also share those lists with other people, making it another convenient app to use for group projects.

Speek

When it comes to conference calls, this app makes everything run much faster and smoother. Instead of phone numbers, the app allows you to send a personal link to those invited to the conference call. When they want to join, they simply click the link on any of their devices. Conference calls don’t get much easier than that, making Speek essential for any business that has frequent conference calls.

Shoeboxed

This free app is perfect for keeping track of receipts, either personal or business. Whenever you get a receipt, simply scan it using your phone and the app will organize it alongside all your other receipts. Shoeboxed can then generate an expense report for you based on all your receipts, saving you a lot of hassle.

Sunrise

This is a calendar app that’s sleek and attractive compared to similar apps. Sunrise not only helps you keep track of your appointments, but it also gives you the weather forecast at the time of each appointment. It also utilizes Google Maps to give you directions to your appointment just in case you need it.

Inkflow

This app is essential for anyone who works in a creative field. When words aren’t enough, this app lets you sketch out your ideas, doing so in color. When you’re done, it’s easy to export whatever you’ve done in a PDF or JPEG, so you’re never straining to remember the brilliant idea you had earlier in the day.

CoBook

This app acts as an address book, but a better address book than the one on your phone. CoBook will update your contact list with pictures and phone numbers. It also lets you view their latest tweet of everyone listed, so it’s easier to keep track of people and see what they’re up to.

Cold Turkey

If this app doesn’t improve your productivity, then you are officially hopeless. Cold Turkey allows you to block those addicting but time-wasting sites during specific parts of the date. This means that throwing away 10 minutes checking Facebook and Twitter in the middle of the workday can now be prevented. What a novel idea, right? With this app, you will waste far less time and be far more productive.

Author: Floyd Davis of nostop.net