Any online content needs to be engaging, original and informative if it is to sell your product, direct customers to contact pages, or keep traffic circulating around your website. However, it can be all of these and still be under-performing if you have not optimized it for smartphones. Many read and research content online while commuting, on lunch breaks or dual screening – for example, watching television while browsing on their cell phone.
To ignore this type of consumer, or at least to not tailor your content to their needs, is to lose out on a huge number of prospective customers or clients. The three points below explain exactly why optimizing your content for smartphones is a positive step.
1. Attract a younger audience
Depending on your business, you might naturally attract a younger audience anyway. If you don’t, however, you should think about how you can draw them in using other methods. In the United States in 2019, 96% of 19-29-year-olds owned a smartphone, whereas 79% of 50-64-year-olds and only 53% of over 65s did so.
It’s clear to see, therefore, that ensuring your content appeals to those who use smart phones will be optimizing it for a younger audience. This increases your reach and helps secure your client base for years to come. Younger audiences might be more engaged by visual content such as videos; hiring freelance video producers, an example being found at itsbernard.com, will ensure this content is engaging and professional, making both your mobile content and your digital marketing modern and stimulating.
2. Play to the commuter market
In big cities especially, commuting times can be extensive. This is the perfect time for consumers to read articles, watch videos or download podcasts and audiobooks. Playing to this market will pay dividends, and the best way to do it is to optimize your content for smartphones. A smartphone browser sat on a crowded, stressful train or bus is unlikely to battle through your website if they are having to pinch and zoom, scroll and get frustrated just to read your blog post.
3. Better utilize your social media
Optimizing your content in this way will allow you to better use social media. As of April 2020, cell phones made up 98.2% of the share of Facebook visitors. If you’re targeting your social media campaigns at those on desktop, it’s simply not going to cut it. Produce video optimized for each individual platform, considering factors such as Instagram posts being square and Twitter pictures being rectangular, and any links you provide should go to a smartphone-optimized web page.
Smartphone usage is on the rise and if you want your customer numbers to do the same then optimizing your content for these devices is essential. There is nothing more aggravating than finding the website or product you desire and not being able to navigate around due to being taken to a desktop site on a smartphone. Using web or app designers is a simple alteration to make and will help lead conversion and website traffic.