Author: Amanda Giasson

Nintendo mobile game Miitomo turning out to be a bust

It seems users may already be growing bored with the video game company’s first smartphone app.

Almost two months ago, Nintendo entered the mobile gaming market, launching its first game app, Miitomo. Unsurprisingly, it was a huge success when it first hit app stores, surpassing 4 million active users in mid April and pulling in an impressive $280,000 per week for the company. Since its launch, the Nintendo mobile game has had over 10 million downloads. However, it seems to have lost momentum, and interest for the game appears to be waning, turning this somewhat social network-style game into a ghost town.

Currently, only an estimated 2.5 million users play Miitomo.

A recent study conducted by Survey Monkey Intelligence found that while the game has had 10 million downloads, not all of these players have returned to the game. In fact, according to the study, it is estimated that presently only 2.5 million users actively play it, which is a low number considering the millions of downloads the game has had.

Furthermore, the study found that when compared to two popular mobile games, King’s, Candy Crush Jelly Saga, and Supercell’s, Clash Royale, Miitomo is only played half as much per week. It also has a fairly high weekly churn rate at 48% compared to Clash Royale’s 20% rate and Candy Crush Jelly Saga’s 23%.

This is problematic for Nintendo because since the game is like a social network, the gameplay relies on users interacting with one another. Therefore, once the user-base drops, there isn’t too much that can be done to maintain interest.

The fact that this Nintendo mobile game also functions like a social app could be one of its downfalls.

One of the reasons why Miitomo may be declining so rapidly is due to the fact that it is a social app/game hybrid. Once a player’s Mii is fully customized, all that’s left for a player to do is explore little quests and play the app’s solitary games. While players can use their Mii to interact with other players, unless players want to interact with random strangers more than their friends, it likely won’t be that fun.

That said, it’s still too early to tell if Miitomo will become the Japanese gaming giant’s first mobile app blunder. Nevertheless, even if it turns out to be a bust, this Nintendo mobile game won’t be the company’s last.

Ericsson Emergency Wallet could bring humanitarian aid

The mobile wallet solution will enable the distribution and use of digital aid in emergency situations.

According to a recent press release from Ericsson, the Swedish-based multinational telecommunications and equipment corporation is developing Ericsson Emergency Wallet, which is a mobile financial services solution designed for immediate deployment directly following a disaster or crises to support both affected populations and humanitarian organizations providing aid to these devastated regions.

The idea behind the emergency wallet is to help bring relief where financial infrastructure is lacking.

While this mobile wallet will no doubt be beneficial when a crisis strikes in any part of the world, the Ericsson Emergency Wallet is chiefly being developed for use in emergency circumstances where financial infrastructure is poor or virtually non-existent. It will provide relief workers and impacted populations with relief funds, helping to overcome problems that often arise with handling cash such as traceability, safety and expense.

The Ericsson Emergency Wallet could extend the benefits of relief funds to the people who desperately need them.

Ericsson Emergency Wallet - Mobile FundsAccording to the press release, there is an urgent need for an emergency wallet solution. The reason is that mobile money and mobile wallets are among the safest, fastest and most efficient methods of extending the basic financial transaction benefits to the people who require them.

Many of the telecommunication company’s humanitarian partners have requested digital financial services solutions for disasters and other situations of emergency, and Ericsson has already presented its wallet plans at the World Humanitarian Summit, in support of the United Nations’ Connecting Business Initiative.

Moreover, the design and prototyping of the emergency wallet is co-funded through the Level One Project from the Bill & Melinda Gates Foundation.

“In partnership with the Bill & Melinda Gates Foundation, we are helping to build a new ecosystem that creates better opportunities for global financial inclusion. This unique combination of partners will be a powerful catalyst for bringing mobile financial services to humanitarian relief efforts everywhere,” stated Elaine Weidman-Grunewald, Vice President, Sustainability and Corporate Responsibility, Ericsson.

The Ericsson Emergency Wallet shows the potential ICT (Information and Communication Technology) has to revolutionize humanitarian response.