The Store now has an interactive feature that was created and designed by artist Claudia Hart.
The store at the New Museum has now installed a new interactive window display that uses augmented reality in order to provide a unique experience created by artist Claudia Hart.
The use of the AR technology based installation gives visitors the chance to interact with the piece.
A press release described the piece as being an augmented reality “installation in the New Museum Store window consisting of a full tea service.” It will continue to be displayed at the store until October 19. Visitors will be able to use smartphones and tablets to be able to interact with the piece, which will then reveal hidden content to them through the Nue Morte and Junaio apps.
The augmented reality feature in the display also provides animated and text based content to the functional tea set.
The content was greatly inspired by the Alice in Wonderland story, and the added digital content provided by the AR technology helps to bring that feeling to life. Among the various text and animation additions that are viewed by device users are excerpts from the story as well as post modern renderings of various symbols and scenes that appear within the book.
Those viewing the piece through their smartphones and tablets are able to uncover various layers of content that enhance the experience that they see with the naked eye. Digital elements simply pop up as the user looks through the phone to scan the various parts of the work. For instance, the press release explains that “The plates’ inscribed decorative pattern is recognized by the Nue Morte app, and a nude sleeping odalisque figure appears tossing and turning, seeming to lie across one’s meal.”
The installation that has been created by hart using the augmented reality is not entirely dissimilar to the Lady Bug piece created by Jeff Koons. Through that app, a digital sculpture is revealed when viewing the Garage magazine’s most recent issue. These are only the latest in a growing trend of AR technology based creations that bring tech and art together.
About Julie Campbell: With a solid background in writing and translation Julie has built her career on digging up fascinating and hard-hitting news stories. For over a decade, she has focused on the impact of technology on the world of commerce and has taken a specific interest in emerging mobile channels.
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