Category: Apps

Mobile security crime report released by Norton

The release revealed that cybercrimes have cost Canadians $3 billion over the last 12 months.

According to the latest Norton Report regarding mobile security, cybercrime in Canada has cost $3 billion over the last year, which is an increase of more than double over the $1.4 billion that had been recorded over the previous year.

The software security maker, Symantec, reported that more than 7 million people have been victims.

The U.S. based company shared in its 2013 security report that more than 7 million people in Canada have been cybercrime victims in the last 12 months, alone. The average cost per victim of these various types of digital crime is approximately $380 percent.

The cost of mobile security crimes per victim has also increased for victims globally.

Mobile Secrurity Report - CybercrimesIt has risen to $113 (USD) over the last 12 months, which means that it cost each victim just over $300. The authors of the report conducted a survey of more than 13,000 people in approximately 24 countries around the world. What it determined was that mobile security, cyber attacks, and the sharing of sensitive information are becoming increasingly common.

This increase in cybercrime is occurring throughout many different channels. It involves issues such as mobile security breaches, unauthorized computer access, open Wi-Fi networks issues and identity theft. The report attributes the rapid growth rate to the rise in the use of smartphones and tablets particularly over open Wi-Fi networks.

According to Lynn Hargrove, the director of consumer Solutions at Symantec Canada, “The move to mobile is really one of the core findings that we’ve seen and as people have tablets and smartphones, that’s where the cybercriminals are going.” She also pointed out that people just don’t seem to be taking this mobile security risk as seriously as it really is. She stated that people aren’t securing their smartphones and tablets as widely as they do their desktops and laptops. Computers are far more likely to have antivirus programs than smartphones.

The online and mobile security report indicated that 60 percent of device users in Canada don’t even realize that there are security programs that are designed for use by their tablets and smartphones. Only one in four smartphone users have some level of free security software and 32 percent of them have experienced a cybercrime in the last year.

Mobile marketing increases further at IBM with Xtify acquisition

The company has made yet another purchase that has moved it further into the smartphone advertising sphere.

IBM has just announced that its purchasing spree has continued with its acquisition of Xtify, a mobile marketing company, which it has obtained for an undisclosed sum.

The company explained that the deal would give digital advertisers better interaction opportunities.

IBM explained that it would help mobile marketing companies to be able to increase their ability for interaction with consumers over mobile platforms through the use of in-app capabilities. This involves options such as running competitions, alerting customers regarding new promotions, and adding content to the apps themselves. The technology will be available within the Smarter Commerce offerings suite from IBM.

The acquisition of Xtify brings IBM mobile marketing for a number of sizeable customers.

Mobile Marketing IncreaseAlong with the purchase of mobile marketing opportunities with Xtify, IBM will also be receiving a number of that smaller company’s notable customers, which include 20th Century Fox and Disney Stores.

The vice president for digital marketing at IBM, Kevin Bishop, explained that the track record at Xtify for meeting agendas for mobile marketing is an ideal complement to the portfolio of offerings that are already available at IBM. He said that “With the increase of mobile devices, organisations across all industries are anxious to develop a mobile approach to engage their customers. The acquisition of Xtify provides new ways for our clients to foster a direct, one-to-one communication channel with their customers.”

The CEO of Xtify, Josh Rochlin, stated that he felt that bringing his company into IBM will provided them with the chance to meet a far wider range of customer needs than has ever been possible for that business. He said that the capability for mobile marketing and messaging at Xtify, in combination with the cloud infrastructure and analytics at IBM will give marketers a tremendous arsenal of rich content at with a global reach for informing and influencing a growing number of consumers who regularly use smartphones and tablets.

He went on to point out that the best time to provide mobile marketing content to customers is at exactly the time and place that they are seeking it. This acquisition greatly enhances ad relevancy.