Mary Carol Harris joins Apple, bringing her extensive mobile payments experience with her
Apple has made an aggressive move in the mobile payments space. The company has successfully acquired Mary Carol Harris, the former director of mobile for Visa Europe. Harris has significant experience in the mobile space, especially when it comes to payments. She also has expertise with NFC technology, which is the foundation of the new Apple Pay service. Apple’s acquisition of Harris may go a long way in improving the company’s stance in the European mobile commerce market.
Apple is working to establish a strong foothold in the European market
Apple Pay intends to change the way that people pay for goods and services, leveraging contactless technology in order to make payments more convenient for consumers. The service is already being heavily supported by a wide variety of financial institutions, including Visa itself. In the U.S., Apple Pay has been met with excitement, but this is not the case in other parts of the world. In Europe, the demand for mobile commerce services has been quite high, but consumers have become quite comfortable with the services that they are currently using, which may make it difficult for Apple Pay to stand out amongst the competition.
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Harris could be pivotal to Apple’s European goals
Mary Carol Harris has 14 years of experience in digital and mobile payments. Before joining Visa, she ran Telefonica’s NFC division. She served as Visa Europe’s vice president in charge of strategic alliances and projects in mobile thereafter. Harris has extensive experience in creating mobile payment systems and she was one of the pioneers of payments via SMS. She may serve as a powerful ally in Apple’s push into the European market.
Apple looks to partner with European financial organizations
Apple is hoping to form partnerships with European financial institutions that mirror its partnerships with organizations in the U.S. By partnering with European banks, Apple will be able to make its new mobile payments service more widely available. The Apple Pay service supports NFC technology, but only works with payments being made from an iPhone 6 or iPhone 6 Plus.