Zynga pins hope on mobile games

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Mobile games may determine the fate of Zynga

Troubles game developer Zynga has been working to restructure itself recently. The company has struggled to find some stable ground after losing the faith of Facebook, which had once been its primary distribution platform. Zynga has set its sights on mobile games, believing that the mobile space will provid ethe company with the momentum it needs to reclaim the favor of consumers throughout the gaming market. Zynga has yet to find this momentum, however, as it has not yet produced a successful mobile game.

Company reporting drop in revenue and daily active users

Zynga has reported an 18% drop in revenue in the latest quarter of this year. The company’s financial troubles have continued for several consecutive quarters. Zynga’s financial problems are being exacerbated by the falling number of consumers that are playing the company’s games. Zynga has reported that the number of daily active users has dropped by 21% in the latest quarter. The company believes that mobile games can turn its fortunes, but whether or not the company can perform well in the mobile space has yet to be seen.

Zynga - Pinning hopes on mobile gamesZynga aims for success with sequel to Draw Something

Zynga is placing much of its hope for the future on a new game it is planning to release in the near future. This game is a sequel to the highly acclaimed Draw Something, which was originally developed by Omgpop. Zynga spent $180 million to purchase the rights to Draw Something in March of 2012, but consumers quickly lost interest in the game once they heard that Zynga had become involved. Draw Something had been one of the most popular mobile games of its time and Zynga believes that consumers will respond well to a genuine sequel to the title.

Mobile games have trouble holding consumer attention

Consumers tend to lose interest in mobile games rather quickly, due to the nature of these games. Mobile games are not typically designed with any significant level of depth, thus making the entertainment they offer to consumers somewhat limited. Those with short attention spans typically move on to new mobile games quickly, even if their experience with a particular game had been favorable.

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