The country is becoming one of the largest emerging markets in the world.
Apple and Samsung are battling it out through technology news headlines as they press more heavily into the largest emerging market for smartphones and tablets: India.
This report was first made through the Economic Times in India, which indicated that Apple is stepping it up.
The report showed that Apple was revving up to add an entirely new level to the battle with its competitors in that region. It is expected that by the end of 2015, the presence that Apple has established in India will be three times what it is today.
Within three years, Apple may be making new technology headlines through a massive expansion.
The latest statistics are indicating that Apple will be expanding to over 200 locations throughout India. This is considerable technology news as that country has traditionally been quite low on the priority scale for that mobile manufacturer. However the surprising sale of iPads and iPhones in that region, in combination with the considerable progress that Samsung has been making in its own penetration within Apple’s traditional American marketplace and other locations around the world, have caused Apple to look again at this South Asian nation.
Apple is now giving India far more priority as a new growth market, which is a top concern on the manufacturer’s list. Over the last few months, the company has done everything it can to help to boost the user base of its mobile devices in India. For instance, at the end of 2012, it was making technology news headlines when it started to authorize the use of payment plans in order to assist potential iPhone customers to be able to more easily purchase the smartphone inside the country.
According to the IDC research director, Venu Reddy, earlier this year, “In Q4, Apple has turned out to be the number two player in India. And this means that they have done a significant shift in their positioning.” At the moment, Samsung is still keeping up its technology news headlines as the leading smartphone vendor in the country. That said, Apple is on the move and is now closing in on this market’s leadership.