Zynga sees a future in mobile games
Zynga, the once-titan of social and mobile games, has been suffering from recent internal turmoil and consumer fallout. Last year, the company saw the exodus of several executives and the shockingly poor performance of its latest games. This poor performance came with feedback from consumers that suggested that the company was blatantly copying other popular games in order to attract more players. Zynga has survived several episodes of shedding employees over the past year and has managed to refocus itself on mobile games, hoping to reclaim its throne in the industry.
Tablets may be Zynga’s ideal platform
Zynga made its name with social games through its tight partnership with Facebook. In 2012, that partnership dissolved. Since then, Zynga has been working to take a new approach to its games in order to win favor with consumers once again. The company has set its sights on mobile games, noting the rising popularity of mobile devices and the willingness of mobile consumers to play such games. Zynga President Steve Chiang believes that tablets, in particular, is where Zynga will reclaim its success.
Tablets considered to be ultimate game platform for Steve Chiang
Zynga suggests that tablets are the ultimate game platform. Tablets are typically equipped with better hardware than smartphones, allowing for better performance in mobile games. Larger, more responsive screens also mean more detail in these games and better controls. Chiang suggests that FarmVille 2, the second rendition of the game that made Zynga a phenomenon, offers a better experience on a tablet device. The game, as well as other titles from Zynga, will make its way to tablet devices as Zynga focuses more on the mobile space.
Mobile games expected to become flagship brand for Zynga
Mobile games currently account for 30% of Zynga’s revenue. Much of the company’s resources are still devoted to social games, as many of its titles are still very popular on social networks like Facebook. By the end of 2013, however, mobile games are expected to become the prominent focus for the company and will begin to overshadow the social games that the developer has been created for several years.