Denny |
November 29, 2013
New report highlights growth of mobile sector
Leading market research firm yStats has released a new report concerning the global mobile commerce sector. The report, aptly named “Global Mobile and M-Commerce Report 2012,” highlights the growth that the mobile commerce sector had seen throughout the entirety of 2012 and what this growth could mean for the future. The mobile space has been gaining a significant amount of attention from businesses and consumers alike and many have been gravitating toward the new form of commerce that has emerged thanks to the advent of new technology.
Mobile sales rise throughout 2012
According to the report, the global mobile commerce sector saw impressive growth during 2012. In the U.S., mobile sales grow significant faster than regular online sales throughout 2012, especially when it came to purchasing tickets for sporting events and general travel. Beyond the U.S., the United Kingdom has establish a significant degree of momentum in the mobile commerce space and is expected to lead Europe in terms of total mobile and online sales thanks to the progress it has seen in this sector in 2012.
Mobile shoppers to reach 600 million by 2014
The number of mobile shoppers throughout the world is expected to reach beyond 600 million by 2014. Many consumers are beginning to show more interest in shopping from their mobile devices than through other platforms. Some are even opting to avoid physical stores in favor of mobile shopping. This is partly due to the convenience that mobile commerce represents as well as the growing availability of secure and comprehensive mobile payment services that align with the interests of consumers.
Retailers continue to show strong interest in mobile commerce
Retailers see a great deal of promise in the mobile sector and many companies have been working to become more accommodating to mobile shoppers. During the 2012 holiday season, many retailers saw a sharp increase in mobile sales, which accounted for a drastic rise in revenue. This year, retailers are expected to see a similar result, which will likely add further momentum to the mobile space going into 2014.
Asian markets show promise for mobile commerce
International market research firm yStats has released a new report concerning electronic and mobile commerce in Asia. Asian markets have become very attractive in terms of mobile commerce due to the rising adoption of smartphones and tablets. Consumers are becoming quite reliant on these devices and are showing enthusiasm when it comes to shopping online and making purchases directly from their devices. The report, titled “Asia B2C E-Commerce Report 2013,” aims to shed light on the evolution of commerce throughout Asia.
Internet access helps boost online sales
The report notes that Internet use in countries like Japan, China, and South Korea continues to rise at a rapid rate. As more consumers gain access to the Internet, they begin to shop online more frequently. The expansion of mobile networks is also giving consumers access to the Internet from their smartphones and tablets, exposing them to a wide range of mobile commerce services. Consumers in these countries have been showing favor for mobile shopping over more traditional forms of shopping. The report notes, however, that countries like Laos, Indonesia, Nepal, and India are falling behind when it comes to Internet access. While these countries can be considered valuable markets, the potential of mobile commerce in these countries is somewhat limited.
Japan and China considered prominent markets for mobile commerce
Japan is currently considered one of the most promising markets when it comes to mobile commerce. Tech-savvy consumers often use their mobile devices for just about everything in Japan and it is becoming increasingly common for retailers to focus exclusively on those with mobile devices. China is also showing strong growth on the mobile commerce front as more people gain access to smartphones and tablets. In terms of e-commerce, China is expected to see a 30% increase in online sales by 2016.
Online sales in India account for less than 1% of retail sales
A rise in Internet use is often tied to an increase in online sales. In countries where Internet access can still be considered a luxury, online sales are quite low. In India, for example, online sales account for less than 1% of all retail sales. The country is still considered a promising market for mobile commerce, however, due to the fact that mobile technology is becoming much more common among consumers throughout the country.
