Tag: ystat

yStat highlights growth of m-commerce in Germany

| December 12, 2012

 

yStat predicts mobile commerce to continue gaining momentum in Europe

A recent report from yStat, a mGermany m-commercearket research firm based in Germany, shows that mobile commerce is one the rise in Germany and much of the rest of Europe. Retailers have been showing strong support for mobile commerce, largely because of the interest consumers have been showing in the same concept. Consumers around the world are beginning to rely more heavily on their smart phones and tablets, thus presenting an opportunity for a new form of commerce to take root. Mobile commerce represents a major opportunity for retailers that are able to attract the attention of these consumers.

2012 may be one of the most successful years for the retail industry

According to yStat, revenue from m-commerce and e-commerce gateways is expected to have shown major growth in 2012, with retail sales made through mobile platforms accounting for a sizeable portion of this growth. Online-only businesses, such as eBay and Amazon, are likely to find that they have performed well in Germany. yStat notes that mobile sales in 2012 have already shown signs of aggressive consumer adoption in the realm of mobile commerce.

Reputation dictates spending

yStat predicts that the number of consumers that use digital platforms to make purchases will increase well into 2016. Mobile commerce will play a big role in this growth as consumers gain access to more convenient, secure, and feature-filled services. While mobile commerce platforms have to provide consumers with expedient and convenient services in order to be considered viable, the reputation of a retailer is more important when it comes to mobile shopping. According to yStat, consumers are more likely to spend money online with a company that they believe can be trusted.

Amazon ahead of the curve

yStat notes that Amazon is well ahead of the curve when it comes to mobile commerce in Germany. The company has long held a powerful presence in the online, space, but has been working to broaden its reach to mobile consumers recently. The company’s efforts seem to be paying off, as Amazon experienced powerful growth in terms of mobile sales this year.

State of mobile commerce report by yStat

| December 11, 2012

 

mobile commerce around the worldyStat reports on the state of mobile commerce around the world

Research and Markets has released a new report from market research firm yStat concerning the state of mobile commerce around the world. The report, called “Global Mobile and M-Commerce Report 2012,” highlights the various aspects of the mobile commerce industry and the reach of mobile payments among consumers. More than 46 countries are documented in the report, all of which have shown powerful mobile commerce activity in the past several months. The report provides information concerning the trends, revenues, and various other details concerning mobile commerce in these countries.

More than 600 million mobile consumers worldwide predicted by 2014

According to the report from yStat, the number of people that make purchases from a mobile device reached more than 400 million this year. Approximately 40% of all retailers around the world offer consumers options to purchase products through a mobile device, a trend that is expected to gain strong momentum in the wake of the holiday season. yStat predicts that the number of mobile consumers worldwide will reach 600 million by 2014, with growth backed by new mobile commerce platforms and services.

US, UK, and Germany show promising growth in mobile commerce

The yStat report highlights the performance of mobile commerce in several countries. In the U.S., the report notes that traditional online sales have increased at a slower rate than mobile sales this year, especially in the realms of ticketing and travel. By the end of 2012, the United Kingdom is expected to hold the highest share of mobile sales in all of Europe, followed closely by Sweden. Mobile commerce has experienced strong growth in Germany, with the total number of mobile shoppers in the country growing more than 10% in 2011.

Increasing popularity calls for better mobile devices and services

The growing popularity of mobile commerce is pushing telecommunications and technology companies to develop new products that are better suited to the needs of mobile consumers. Smart phones and tablets equipped with NFC technology are becoming more common, but are not yet at the point where they can be considered mainstream.