Tag: yahoo

Yahoo may see major gains through mobile marketing

| April 19, 2013

Yahoo Mobile MarketingMobile marketing may help Yahoo find more growth

Yahoo has released a report concerning its first quarter earnings of 2013. The report has been highly anticipated among investors due to the promises that have been levied by CEO Marissa Mayer. Mayer was installed as Yahoo CEO in July 2012, but she recently announced plans to renovate the company’s core business by introducing a series of changes, some of which have proven controversial, such as an aggressive ban on telecommuting to work. The report highlights several areas where Yahoo has found success, especially in regards to mobile marketing.

Mayer takes aim at mobile

Mayer has been working to transform Yahoo into a powerful company that could become an essential hub to the online world. Part of the CEO’s initiative is focused on the mobile world, hoping to engage the growing number of consumers that are becoming tethered to mobile devices. To this end, Yahoo has begun putting more focus on mobile marketing, offering better advertising opportunities on its mobile platforms while also working to monetize these platforms more effectively. Mayer’s efforts have been slow-going, but a new Yahoo may be taking shape.

Yahoo finds success on the mobile front

Last quarter, Yahoo posted the first revenue growth it had seen over the past four years, largely due to the revitalization of the company’s core business. This quarter is expected to present similar gains as Yahoo becomes more comfortable in the mobile space. Mobile marketing, in particular, has been growing more important to the advertising business as more consumers gain access to smartphones and tablets. These devices are becoming preferred media consumption platforms, directing a large number of consumers away from traditional PCs and other platforms. Consumers have shown that they are willing to engage in mobile marketing, adding value to mobile advertisements that are becoming more important to companies like Yahoo.

Mobile marketing expected to show strong results

Analysts are expected to dissect Yahoo’s quarterly report throughout the rest of this week. Mobile marketing, along with the companies various other endeavors, are expected to continue showing strong results, but whether these initiatives will provide Yahoo with the longstanding growth has yet to be seen.

Yahoo Japan coming out of 2012 on a high note

| January 14, 2013

Yahoo JapanYahoo Japan sees major gains from mobile commerce and e-commerce

Yahoo Japan, one of the largest Internet companies in the country, had a very lucrative 2012. The company, which boasts of its own search, mobile, and e-commerce platforms, has done very well despite strong competition from Google and others looking to engage consumers in the mobile space. New analysis from Trefis, a financial and stock market analysis firm, suggests that there are two major factors that have contributed to Yahoo’s success over the last year: Mobile commerce and e-commerce.

Mobile advertising drives commerce higher

In 2012, Yahoo Japan generated approximately $3.5 billion in profit, with a company-wide gross margin of 90%. Trefis analysts expect that this growth will continue into 2013, especially as Yahoo looks to take advantage of the growing mobile commerce and advertising sector. Analysis shows that mobile advertising accounted for approximately 17% of Yahoo Japan’s total value in 2012. These advertisements helped spur mobile commerce, which also helped the company in terms of finances.

E-commerce initiatives prove successful

Yahoo’s e-commerce business is considered is most lucrative factor, accounting for 18% of the company’s value. E-commerce generated a significant portions of the company’s profits in 2012, largely backed by the performance of mobile commerce campaigns and mobile advertisements. Growth of the e-commerce sector is expected to slow in 2013, but Yahoo Japan will likely continue seeing promising results from this sector in the years to come, especially as more consumers become enthralled with mobile commerce.

2013 is likely to be a good year for Yahoo Japan

Yahoo Japan is expected to have a very strong 2013. The company has been putting more focus on engaging mobile consumers recently, largely because Japan is home to one of the largest mobile markets in the world. Smart phone penetration in the Japanese market is significant, eclipsing other countries by a healthy margin. This typically means that companies with a focus on mobile consumers tend to have a more powerful reach in the market than others.