Tag: world of warcraft

Mobile games help power growth in digital market

Digital market reaches new heights with the help of mobile games

This has been a very promising year for the digital gaming sector. More consumers are becoming involved in games now than ever before in the past, largely due to the proliferation of smartphones and tablets. These devices have allowed consumers to play games virtually anywhere in the world, but are not the only platform through which these consumers have access to digital games. Large-scale titles, like Blizzard’s World of Warcraft, continue to perform well in the market despite being more than a decade old. A new report from SuperData, a market research firm, shows that the digital game market is reaching new height and this growth may be largely due to the popularity of mobile games.

Market reaches $1.1 billion

According to the report from SuperData, the digital games market has hit $1.1 billion. In July alone, revenue in this sector jumped by 5.4% over what it had been during the same month in 2012. In the U.S., much of this growth is being seen in the mobile sector, where mobile games have become quite popular. Revenue in the mobile games market has jumped by 32% since July of 2012. The report notes that Candy Crush, one of the most popular mobile games, leads the market with more than $438,000 in daily revenue.

Mobile Games - digital market growthMMOs continue to show strong performance

The digital games market is dominated by big-name multiplayer titles, like League of Legends and DOTA 2. These games account for the majority of the money that consumers are spending in this particular market. The report shows that World of Warcraft continues to maintain its spot as the highest revenue generator in the digital games market, at least where multiplayer games are involved.

Consumers are leery of mobile games with strong similarities to one another

Mobile games are expected to continue seeing a major increase in popularity in the coming years. This may directly translate into higher levels of revenue generation. The problem, however, is that many consumers are fickle when it comes to mobile games. Games like Candy Crush have managed to achieve a significant level of success, but whether other games can do the same is a dubious matter. Consumers often show a great deal of ire toward games that are too similar to one another, and these games tend to perform poorly in the market.

Mobile games begin encroaching on PC gaming market in China

China mobile gamesMobile games are picking up steam in China

When it comes to online gaming, China is a thriving market. China has been closed off to console gaming for several years, but this has allowed the PC gaming sector to thrive. While laws exist in the country that limit the amount of time a person can spend on online games, the PC game market has managed to grow exponentially over the past few years. According to a new report from Niko Partners, the PC online game market in China is expected to hit $11.9 billion in revenue by the end of this year. Mobile games, however, may derail these forecasts.

Online games continue to prove very successful among consumers

One of the most popular online games in China currently is World of Warcraft. This game has helped the PC gaming market thrive due to its addicting nature and the hours upon hours of content it offers to players. Less popular online games have also helped the growth of the market, but the grip that these games have on the Chinese market may be loosened by a major shift in focus toward mobile games and other, less casual titles.

Mobile games offer consumers more freedom

The Chinese market is beginning to grow more interested in mobile games. Part of the reason behind this is because these games are often more social and much more casual than other online games. China also does not restrict the time consumers can spend on mobile games, and these games are not required to be played in Internet cafes, making them immediately more accommodating to those that are not interested in spending a few hours in a particular space.

Online games expected to continue showing strong progress

While online games may be losing their luster with Chinese consumers to some degree, the market is still responsible for strong revenue. Niko Partners predicts that the online PC gaming market will continue to grow despite the impact of mobile games and that this growth will remain steady for the next five years.