These augmented reality wearable technology devices will be the next ones hit by ads and promotions.
Hipcricket, an expert in mobile marketing engagements, has recently revealed that its AD LIFE platform will now be supporting text messaging and website rendering for wearable technology devices, such as Google Glass and other types of augmented reality glasses.
The AD LIFE platform from the company is already being used by many different brands.
The platform is being used by international and domestic agencies and brands for the purpose of powering their mobile marketing campaigns. The goal is to enhance the interaction between companies and consumers through the devices that these shoppers are using the most. Though this had previously been smartphones, it has expanded over the last while to include tablets, and now wearable technology, as well. The platform offers advertising and analytics, all in one place.
Mobile marketing for wearable technology is becoming increasingly important as these devices take off.
According to Canalys, this year will be the year in which wearable technology will suddenly explode among consumers, with an estimated 8 million shipments of smartwatches headed in our direction. It was also estimated by that firm that this number will skyrocket next year to 23 million units, and that by 2017, that will have reached 45 million units.
Hipcricket has explained that wearable tech will be including everything from the iWatch, which is rumored to launch at some point this year, as well as the already existent Google Glass, and a range of different fitness and medical devices. This notable shift in consumer behaviors is expected to reflect the same one that occurred when there was a movement away from desktops toward smartphones and tablets. Now consumers are thinking even smaller and more convenient than those already small screens.
The Hipcricket chief operating officer, Doug Stovall explained that “We believe mobile will evolve to become seamlessly integrated with our everyday actions in the form of wearable technology.” For that reason, the company is ensuring that its platform keeps in line with the consumer preferred devices and will gear its mobile marketing capabilities in those directions.
Airlines serving in Asia may need to become more accommodating of wearable devices
Wearable technology may soon find more support from airlines operating in Asia. A new study from Airbus, an aircraft manufacturer based in Europe, shows that Asian travelers are becoming more interested in wearable devices, such as smartwatches and high-tech jewelry. These devices are very similar to smartphones, but have limited capabilities. For instance, many smartwatches are only able to notify their user about new email and messages as well as providing alerts concerning potential security issues.
Smartwatches and similar devices are becoming more common among consumers
According to the study from Airbus, Asian travelers are beginning to expect a higher degree of luxury and comfort from their airlines. This includes airlines becoming more accommodating of wearable device. Typically, these devices cannot be used while in flight, thereby making them somewhat useless to consumers that have spent significant amounts of money on these devices. As competition between airlines increases, companies are beginning to feel pressure to provide services that are specifically designed for wearable devices in order to better appeal to consumers.
Asian travelers begin to call for more comfort from airlines
The study highlights the growth of the middle class in many Asian countries. As the middle class expands, millions of new consumers are beginning to see air travel in a new light. Many people have begun to put a focus on comfort and are willing to pay more for services that provide the comfort they are looking for. The study suggests that Asian travelers typically spend more time researching airlines and their travel options and many will only choose a company that accommodates their travel needs. The study suggests that airlines not catering to those with wearable devices could be missing out on appealing to consumers that have comfort in mind.
Wearable technology is becoming more popular
Wearable devices are becoming more common throughout the world. These devices are being used by people that are interested in keeping in constant contact with the digital space. In some cases, smartwatches and similar devices offer more convenient features to consumers than typical smartphones, but these devices tend to lack the communication functions of larger devices.
