As runways were stomped by models in cutting edge menswear fashions, wearables were also in the spotlight.
As the first ever Men’s Fashion Week was hosted in Toronto, all eyes were focused not only on the very latest and hottest in menswear, but were also on high tech wearable technology in a range of different forms.
Everything from LED helmets to brain-sensing headbands – and everything in between – was present.
Even a wearable technology tie made its way down the runway in the Canadian city’s fashion shows for men that took place at the Fairmont Royal York hotel. The wearables were spotted in a number of shapes and designs and were used for several different purposes. The primary show for this tech was presented by We Are Wearables, which is an organization that is based within the city. Its goal was to make this type of device more accessible to both consumers and businesses alike.
The purpose of the inclusion of wearable technology in the fashion show was to promote innovation and adoption.
This emerging mobile technology is already starting to change the way that people think about fashion and tech. Now, We Are Wearables is hoping to facilitate the incorporation of one into the other. The participation in Toronto Men’s Fashion Week was only the latest in a number of broad scale efforts being made by the company to bring these mobile devices into everyday life. It has also already been holding the largest recurring werables meetup in Canada. That now occurs on a monthly basis and boasts a community made up of over 1,300 members.
On the runway, the organization was hoping to be able to showcase the breadth of the spectrum of wearable devices, ranging from gadgets to allow the wearer to better understand him or herself, to providing improved visibility as a combination feature between style and safety.
Among the featured wearable technology devices that were seen include the Muse brain sensing headband from IntraXon to MeU LED panel infused clothing. The organization wanted to show that this type of tech is equally a matter of design and function and that fashion remains a vital element to the success of these gadgets.