Tag: visa mobile commerce

Visa has high hopes for mobile payments in Asia

Visa has been showing a great deal of attention to the emerging mobile payments scene in Asia. The region has become one of the most active places in the world when it comes to mobile commerce, largely due to the aggressive steps that retailers are taking and the growing proliferation of smartphones and tablets. Visa is one among several financial service firms that have been working to establish a strong presence in the mobile payments sector of Asia and the company sees a great deal of promise in several of the markets located within this region.

Asian Pacific sees a great deal of mobile commerce activity

According to Visa, mobile payments are likely to thrive in markets where card payments are already very common. The company anticipates that mobile payments will see the most aggressive growth in Australia, Hong Kong, and Taiwan, which are quickly establishing themselves as hubs for ambitious mobile commerce projects located in the Asian Pacific. The company notes that Japan is also a likely place to see strong growth in mobile payments, due to the fact that many consumers in the country already use their mobile devices to purchase transit tickets.

Security remains a problematic issue

Consumers that regularly use their mobile devices have shown a great deal of comfort when it comes to mobile commerce. These people have been able to acclimate to the idea of mobile payments more easily than those that do not use their smartphones and tablets on a regular basis. There are universal concerns that exist within this sector, of course, the most prominent of which happens to be security. The threat of financial information being stolen and exploited has proven to be a prohibitive issue to many consumers throughout the world.

Asia could present lucrative opportunities to mobile commerce firms

Visa is not solely focused on Asia with its mobile payments endeavors. The company is currently involved in various projects that are taking place around the world. Visa’s primary interest is to make consumers comfortable with mobile payments, but notes that there is a great deal of promise in Asian markets that could prove lucrative to those that manage to provide comprehensive mobile commerce services to the consumers that are demanding them.

The credit card giant has broadened its offerings in Europe with two new features.

Visa Europe has just announced that it is adding two new features to its mobile payments offerings, with the addition of Immediate Payments and Multi Currency.

These two new features are meant to make the service more convenient and appealing to users.

These services will make it possible for the mobile payments program from Visa to let users make transactions instantly from their smartphones to any other Visa cardholder on the European continent. That will provide a number of benefits, says Visa, to both the sender and the recipient of the funds.

Visa has stated that these two new mobile payments features will become available before the end of 2013.

The purpose of the Multi Currency mobile payments features, explained Visa, was to make it possible to simplify a process that they called expensive and complex, when it comes to being able to send and receive money over the borders of the various countries throughout Europe.

At the same time, the Immediate Payments feature has already become available within the United Kingdom. This mobile payments option will expand throughout other European markets as the year progresses. It is meant to give consumers the chance to be able to receive funds that are sent through Visa Personal Payments within a span of minutes, instead of having to wait for a much longer and drawn out transaction process.

To be able to take advantage of this mobile payments service, consumers will need register and will need to know both the mobile number and the Visa credit card number of the funds recipient.

According to Sandra Alzetta, the senior vice president of Visa Europe, when discussing the industry and these new additions, “Mobile payments have the potential to fundamentally change the way that people pay and are paid. The new Multi Currency and Immediate Payments features combine the convenience of mobile device use with the ability to send money to 460 million Visa cardholders across Europe, solving a problem that millions of consumers face every day – giving money to another individual easily and securely.”