Tag: video on-demand

Global Video on Demand (VOD) Market 2015-2019

About Video on Demand:-

VOD is a service through which viewers can watch their desired content through service channels such as cable TV, DTH, or OTT services. These services can be connected to their viewing systems such as TVs, computers, and portable devices such as tablets and smartphones. With these services, users can utilize functions such as fast-forward, rewind, and pause while watching their favorite programs. Thus, VOD services offer comfort and flexibility to customers.

Global Video on Demand market to grow at a CAGR of 23.16 percent over the period 2014-2019.

Commenting on the report, an analyst said; ”With the rapid growth in digital content across the globe, a large amount of unstructured data is being transmitted across enterprise networks. Enterprises are looking for solutions that can store data in a structured and addressable manner. Fiber channel switches are capable of addressing high-speed network traffic with high reliability, security and device name lookup, which enables the network administrator to eliminate unwanted traffic between certain nodes. The switches are capable of supporting the fiber channel protocol, and they are rapidly being adopted among enterprises.”

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Covered in this Report:-

The report covers the present scenario and the growth prospects of the Global Video on Demand market for the period 2015-2019. The report classifies the market into two segments by distribution platforms: OTT/Streaming Services and TV Subscription Services. To calculate the market size, the report considers the revenue generated from these segments only. Their current market size as well as the forecast based on the revenue generated by each of them is also presented in the report. For TV subscription services, the report only considers DTH and Cable TV as mediums though which VOD service is opted.

Global VOD Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

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According to the report, user-friendly interfaces are being developed by the operators as this acts as a factor that differentiates them from other competitors. Service providers are striving hard to develop better menu options and recommendation engines so that the consumer is not confused by the huge pool of available data. This helps in enhanced user control over program selection. With consumers owning multiple video screen devices, in both the at home format and the mobile format, they demand a unified experience independent of their location.

Further, the report also discusses that the availability of contents is the prime challenge for both service providers and consumers. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.

Blinkbox sees business from mobile platforms spike

Blinkbox, a video-on-demand service based in the United Kingdom, has reported that its sales through mobile devices from November to December 2012 jumped 180%. The service is very similar to that of Netflix, but more accommodating to mobile devices, such as smart phones and tablets. In the United Kingdom, Blinkbox has become a very popular service for mobile consumers, many of whom use the service to watch videos while they are traveling or away from home for any extended period of time.

Tablets and game consoles lead to surge in sales

Blinkbox notes that the surge in mobile sales it has seen recently come from a mix of devices, including smart phones, tablets, and game consoles. While the company attributes a significant amount of success to its appeal to smart phone owners, Blinkbox notes that its recent surge is largely due to the rising availability of tablets and game consoles.

Blinkbox able to beat out competitors

During the 2012 holiday season, Blinkbox saw a major influx of new customers. This is likely due to the fact that many people got tablets and new gaming consoles during this time of year as presents. Blinkbox had also instituted several innovative incentives to help attract new users, many of which were greatly successful. The company notes that was able to beat out competitors because it offered access to many of the most recent movies to be released, whereas Netflix users would have to wait months before gaining access to these titles.

Initiatives prove successful for Blinkbox

Last year, Blinkbox launched the Movie Mondays initiative, which gives users a chance to purchase on-demand videos at a significantly lower rate than usual. Blinkbox has recently announced its partnership with Papa John’s Pizza, which will be providing a large pizza at the same rate as Movie Monday videos. This is another incentive designed to attract new customers, as well as retain those that Blinkbox has already managed to capture.