Venmo is finding success among a younger generation
Venmo, a payments firm based in New York, may become the flagship mobile commerce facilitator among millenials. Younger generations are finding physical currency to be bothersome, opting instead to use digital currency and store their financial information online. The massive popularity of mobile technology has begun causing a major shift in the commerce world, and millenials choosing to forsake physical money are at the heart of this shift. Firms like Venmo may stand to benefit from this trend.
Younger generations often cause a shift in technology and society and mobile commerce is coming out on top
This is not the first time that a younger generation of people have caused a major shift in society. Traditional telephone land lines are no longer popular thanks to the growth of smartphones, which received strong support from young consumers. Young people are also abandoning traditional television services, opting instead to get the majority of their entertainment online in some form. Mobile commerce has managed to find a great deal of success in various sectors, and young consumers have helped secure this success.
Venmo processed $314 million during the first quarter of 2014
Venmo has processed some $314 million in mobile payments during the first quarter of this year, a 62% increase in the payments it processed in the prior quarter. The Venmo application has become quite popular with younger consumers, with many of these people using the app to send money to their friends and pay for products online. One thing that sets Venmo apart from its competitors in the mobile commerce field is that there are no fees associated with transferring money through the mobile application.
Some mobile payments firms are finding more success than others
Venmo is not the only mobile payments firm that has found success by engaging younger consumers. There is no singular platform that these consumers favor, however, and they frequently jump from one mobile payments service to the next. This fickle nature has made it difficult for some firms to find lasting success in their competitive market.
Social network voyeurism is nothing new. It is quite common for people to browse the social feeds of their friends to see what they are doing on a daily basis. Indeed, this is one of the primary reason social networks are so popular. eBay claims that this voyeurism is what makes the Venmo application so popular among young consumers as it reinforces the application’s network effect.