Tag: us mobile games

Spending on mobile games reaches all-time high in the US

| May 21, 2013

Mobile Games RevenueMobile games continue to flex their financial might

It is no secret that mobile games have become a very lucrative part of the game industry as a whole. While the rise of mobile games and the success they have found throughout the world may have come as something of a surprise, the game industry has been placing a great deal of emphasis on these games due to the financial gains that many companies in the mobile space have seen in this sector. The financial aspects of mobile games can, at times, be somewhat vague, but SuperData, a metrics tracking firm, has released a new report that highlights the money that consumers are actually spending on these games.

Report shows the progress mobile games are making in terms of revenue

According to the report from SuperData, the average amount of money that consumers in the U.S. are spending on mobile games has reached an all-time high. The report shows that consumers are spending an average of $12 on mobile games. While this may not seem like a significant amount of money, this represents millions of dollars worth of revenue for developers and publishers, most of which comes from in-game transactions and not from the actual sale of mobile titles. The report does show that there has been some decline in this sector, but mobile games are producing $842 million in revenue, on average, through sales alone every month.

Free-to-play games becoming more popular

The report shows that free-to-play mobile games are the most popular among consumers. Consumers do not need to pay an initial fee in order to acquire these games, making them widely available to a broad range of consumers. These games typically include in-game purchases that provide players with some bonus or opportunity to access new content. Free-to-play games are not only popular in the mobile space, of course, as the report shows that they are also gaining traction in other parts of the game industry.

Game industry beginning to go mobile

Mobile games are well on their way to becoming one of the most lucrative sectors of the game industry. If consumers continue to show strong interest in these games, the game industry is likely to continue to put more focus on the mobile sector. Several developers that had traditionally been solely focused on console gaming have already begun embracing the mobile space.

Mobile games played by more than half of US consumers

| May 19, 2013

Mobile games popular amoung U.S. consumersMobile games continue to grow in popularity

Mobile devices have become inseparable from society. Many people have some kind of mobile device to which they devote a significant amount of their time. Smart devices, such as smartphones and tablets, are the most popular variety, because they can be used for much more than simple communication. In terms of entertainment, mobile games are, perhaps, the most popular option. CouponCabin.com has released the results of a new survey concerning mobile games and the people that play them. The survey’s results suggest that these games are anything but a niche market, as they appeal to a wide variety of people, even those that would be averse to “geek culture.”

Survey shows that 51% of mobile device owners play games

According to the survey, 51% of mobile device owners play mobile games. Harris Interactive, a leading market research firm, conducted the survey and suggests that mobile games have become one of the most popular pastimes for consumers. These games have certainly proven very successful for the game industry and have a certain appeal to traditional gamers. Notably, however, these games appeal strongly to those that would not typically consider themselves game enthusiasts.

Consumers willing to spend their time and money on mobile games

The survey shows that approximately 11% of consumers play mobile games more than once every day, while another 21% claims to play these games at least once daily. The majority of consumers play mobile games once a week. Consumers are not just playing mobile games, of course, they are also spending money on these games. The survey shows that 61% of consumers have spent between $1 and $10 on downloading mobile games. The survey does not factor in-app purchases, which are very common in the gaming space.

Game industry quickly becoming more mobile

Mobile games are quickly becoming one of the primary forms of entertainment for consumers, especially those that have limited experience with conventional gaming. The game industry has been responding to this trend in an aggressive fashion, with several companies that have long been focused solely on console gaming beginning to make an entry into the mobile space.